Several players of a WNBA team have found a unique way to get more people to pay attention to them, but it’s not the kind of views that drive revenue for a team or the league.
A raw video captured and posted on Twitter showed what was reported to be several members of the controversy-embroiled Atlanta Dream, a team that recently ended its season with a paltry 8-24 record and viewership nowhere near that of their NBA counterpart, the Atlanta Hawks, engaged in conflict with a group of women.
The video was posted on Twitter and seemed to show several Dream players brawling fist-deep with the women near a food truck. The fisticuffs included Crystal Bradford (guard), Courtney Williams (guard), and Kalani Brown (center) — a former teammate who was recently waived and tried to break up the fight, Insider reported.
Judging by the video clip below, it appears that Williams was the focal point of the fight, but it’s unclear what sparked the street fight among random people and the WNBA players. WATCH the video (language warning):
— Chennedy Carter’s Leg Sleeve (@TweenTween3) October 3, 2021
The Atlanta Dream was previously owned by former Sen. Kelly Loeffler (GA-R) and Mary Brock. They sold the team back in February after controversy emerged when Loeffler appeared to mock the league for supporting social justice.
Specifically, Loeffler spoke out against the support of Black Lives Matter. She penned a note to Cathy Engelbert, the WNBA commissioner, and spoke out against the league supporting social justice on jerseys and the basketball courts. That instantly sparked issues with many of the players who then began wearing shirts that said “vote [Raphael] Warnock” – who later defeated Loeffler in the Georgia runoff election of 2021.
It didn’t take long for WNBA players to speak out against Loeffler and months later she and Brock sold the team, in a league approve sale, to a new three-person ownership.
The new owners of the Atlanta Dream are Northland Chairman Larry Gottesdiener, Northland President and CEO Suzanne Abair, and Renee Montgomery, a former player.
The WNBA is often mentioned in conversation regarding equal pay in comparison with NBA players. The pay disparity could be considered strictly a numbers game because the NBA generates more viewership and revenue, providing teams the ability to pay players more for their work on the court.
For example, in 2019, the NBA’s average TV audience is approximately 2 million viewers while the WNBA averaged 246,000. In that same year, the NBA racked up $7.92 billion in revenue, while the WNBA only generated $60 million.
To make matters worse for the WNBA, it was reported in 2018 that the league has lost an average of $10 million per season for each year they were in existence. NBA Commissioner Adam Silver was quoted saying: “On average (we’ve lost) over $10 million every year we’ve operated.”