A new study has confirmed what some voters already instinctively understand: Hillary Clinton ran one of the worst presidential campaigns in U.S. history.
According to a study by the Wesleyan Media Project, Hillary’s political ads failed to mention much by way of issues and policy and were mostly just filled with attacks on Trump. Worse, Hillary’s media team failed to even air ads in many of the key states and counties that may have helped turn the election her way.
Study confirms what some voters already suspected: Hillary Clinton ran one of the worst campaigns in history pic.twitter.com/6Cd8oqZck0
— FOX & friends (@foxandfriends) March 10, 2017
The authors of the study concluded that Hillary never presented voters in key states a clear message preferring instead to just attack everyone else’s motives.
The study revealed that Hillary’s TV ads had less policy content than any other campaign in the last four presidential cycles, Vox.com noted.
“Clinton’s team spent a whopping $1 billion on the election in all — about twice what Donald Trump’s campaign spent. Clinton spent $72 million on television ads in the final weeks alone,” Vox reported.
But of that media buy, the Wesleyan study found that only 25 percent of the video ads were policy based. All the rest were personal attacks on Trump. By contrast every other campaign going back to the year 2000 featured at least 40 percent of TV ads being focused on policy differences.
In other words, everything was based on emotion and not facts which is usually very effective for Democrats. But, not for Hillary.
Needless to say, Twitter users found the news unsurprising.
@foxandfriends We don’t need any study or survey to know this…
— Maria Lythgoe (@MariaLythgoe) March 10, 2017
@foxandfriends The only reason she run a poor campaign is she had to much BAGGAGE to HIDE. She couldn’t HIDE IT.
— Archie Hunt (@LFTGLF4) March 10, 2017
@foxandfriends Baloney! She lost because no one trusted her.
— Toni Ambuehl (@ambuehl_toni) March 10, 2017
@foxandfriends No news there. Voters were not impressed by music, maniac behavior or by Fake Polls. Go Trump.
— Lauren Campbell (@LaurenC93919693) March 10, 2017
— Todd (@ToddXena) March 10, 2017
@foxandfriends I think crooked, corrupt or criminal would be more accurate than worst!
— Concerned Mom (@JanetPursley) March 10, 2017
@foxandfriends Spending 98% on attacks, demonizing half of voters and no solutions are the reasons she lost.
— Patriot (@patriot112) March 10, 2017
The reasons are endless, really.
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