Veteran-owned coffee company says it’s not just a stunt, ‘hiring vets is who we are,’ extends the love to cops

A veteran owned coffee company took another swipe at coffee store giant Starbucks on Tuesday.

The Army Special Forces veteran CEO of Black Rifle Coffee, Evan Hafer, insinuated that Starbucks recent pledge to hire 10,000 refugees was a publicity stunt and explained that “Hiring vets is not PR for me; it’s who we are.”

Hafer told “Fox & Friends” on Tuesday that his company plans to expand and hire 10,000 veterans.

“Our plan is to build 600 stores in the next six years. I’m gonna try to push this forward with the community behind me,” the Army Special Forces veteran said.

The veteran noted that his company planned to hire from the pool of post 9/11 veterans whose unemployment rate is around 6.3 percent.

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He he explained, his company has an above 50 percent hire-rate of veterans.

Hafer also expressed his support for police as he noted all the profits from his coffee called “Thin Blue Line” go to Blue Lives Matter.

“I gave away more money last year than I personally made,” he said.

Black Rifle Coffee first announced its plan right after Starbucks announced its plan to hire refugees, and the veteran owned company received incredible support on social media.

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Carmine Sabia


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