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(Video: Fox News)
When the popular shaving company Harry’s Razors joined the “woke” corporate crusade against traditional western values by pulling its advertising from the Daily Wire, the conservative website and media platform fought back in the most American of ways by using capitalism to strike a blow for freedom.
This week, the Daily Wire launched its own razor company to take the battle directly to virtue signaling blade companies including Harry’s and industry giant Gillette which ran commercials denouncing the mythical “toxic masculinity” and is looking to grab market share with an uncompromising, ass-kicking ad of their own featuring co-CEO Jeremy Boreing who literally burns down the competition.
Harry’s Razors, which yanked their advertising after a complaint from a thin-skinned Twitter ninny with under 50 followers who whined about the DW’s Michael Knowles, announced that they were cutting ties, condemning views that are “inexcusable & at odds with our longtime support of the LGBTQ+ community,”
Thanks for bringing this up. We condemn the views in this video, which are inexcusable & at odds with our longtime support of the LGBTQ+ community. We've ended our relationship with this show & are looking into our sponsorships to prevent any values misalignment going forward.
— Harry's (@harrys) March 20, 2021
In the epic commercial introducing Jeremy’s Razors, Boreing says, “…if you’ve had enough of the woke bullsh*t, and you’re tired of paying companies like Harry’s and Gillette to hate you,” as he unleashed a burst from the flamethrower to incinerate stacks shaving products from the two, “then buy my new razor instead.”
(Video: The Daily Wire)
On Friday, Boreing discussed the new company with Fox News’s Tucker Carlson in a segment that the host teed up perfectly.
“So corporations, obviously, have formed an alliance with the lunatics in the Biden administration and are pushing ideology on their customers. There are not a lot of alternatives for normal people, if you want to buy products and not support the woke regime, what do you do?” Carlson said on “Tucker Carlson Tonight.”
“Well, Jeremy Boreing of The Daily Wire was so tired of this that he took action,” he explained.
After playing the portion of the ad with Boreing’s pyrotechnical response and the company’s motto of “shut up and shave,” Carlson welcomed the no-nonsense CEO of the new razor company who said in the first 72 hours that they’ve sold 30,000 razor kits and razor blade subscriptions.
“So great,” a laughing Carlson said, “I just love it because you’re not just complaining, you’re providing an alternative and I just think it’s beautiful…”
Boreing said that it was important to him to make the commercial as a statement and despite it initially being a joke on Harry’s Razors, that he’s “tired of virtue signaling companies like Harry’s assuming that everyday Americans have no economic alternative, so they just insult us any chance they get,” adding that he’s “also tired of this sort of nonprofit mentality on the right that responds to every attack with the same tired sort of cycle of lose, complain and beg for donations, that’s just a recipe for failure.”
“We have to be constructive, we have to be building a future and I wanted that to be the statement that we made and I thought if we actually sell some razors that will just make the joke that much funnier and boy, have we sold razors,” he added, “like I say thirty thousand in the first 72 hours so now we’re the dog who caught the car and we’re having to learn to chew through steel and stand up an actual razor company which we are doing.”
“The razors will be delivered before Father’s Day, it’s a great razor, its a great shave balm and I think we’re going to make a great company out of it and maybe change the way that conservatives think,” Boreing said.
The aggressive marketing campaign to mark the launch of Jeremy’s Razors also included the Daily Wire buying up ad space in front of Harry’s to promote its new products.
The Daily Wire has bought the ad space directly in front of @harrys to promote the launch of its new men’s grooming line, Jeremy’s Razors. pic.twitter.com/Axq8cG5FCw
— David Marcus (@BlueBoxDave) March 22, 2022
The “Founder’s Kit” which is available on the website for Jeremy’s Razors sells for 59.99 and is described as, “The durable, socialism-resistant bag is locked and loaded with green tea & menthol Shave Cream and Post Shave Balm, plus my signature razor. It identifies as the best shave kit ever assembled and its preferred pronouns are Buy/Now.”
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