Facebook rejects ‘Back the Blue’ ads from a Florida distillery, citing ‘sensitive social issue’

Facebook has reportedly rejected some seemingly benign ads from a Florida distillery that are meant to promote a May 29th Back-the-Blue, charitable event to honor first responders with a new spirits product line.

Without providing further detail, the social media platform apparently claimed that the ad “may have been rejected if it mentions…sensitive social issues that could influence public opinion.”

Loaded Cannon Distillery marketing director Michelle Russell told the “Fox & Friends” crew that the company’s Lost Legend series of five bottles is controversy-free, however.

“It was a shock to me every time something got rejected for saying the word blue…there is nothing controversial, there is nothing political about anything that we’re doing. We’re just trying to support our community…during this hard, trying year that everybody has gone through,” she explained.

Loaded Cannon Distillery is located in Bradenton, Fla., in the Sarasota area. Facebook was charging $200 for each ad, assuming they were accepted.

“We’re launching this Lost Legends series because they are legends, all of them. First responders, EMT, police, firefighter. Anybody that wears a badge and that deserves some recognition, and that’s all we’re doing is trying to have a good event that’s free for everyone to come, children, adults — anybody that’s in the community or not in the community that wants to come and participate and show their support,” Russell continued.

“Fox & Friends” co-host Emily Compagno implied that Facebook was censoring the company merely for supporting law enforcement.

“It is very disheartening to hear that because the police do so much for us and the charity that we are working with…which is the supporters of law enforcement, and pretty much the majority of the proceeds from Saturday will go back to them,” Russell responded.

She also noted that two percent of sales for the Lost Legends line, which is made in-house like all of their products, will be donated to first responder groups.

When co-host Will Cain wondered how the platform can justify spurning the ads, colleague Pete Hegseth chimed in that the rejection might be an algorithm issue, but that it also appears to be Facebook policy.

Watch the clip embedded below and draw your own conclusions:

(Video: Fox News)

It’s hardly a secret that the left-leaning Big Tech platforms, which were originally conceptualized as the equivalent to the public square, aren’t exactly boosters of cops these days.

Whether that played into its decision to rebuff the distillery’s ad campaign is speculation at this point. There is also a history by such platforms of admitting to making mistakes in terms of blocking certain forms of content.

Robert Jonathan


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