In time for the Christmas shopping season the Keurig company decided to alienate millions of conservatives.
The coffee brewing company caved to pressure from progressive group Media Matters For America and removed its ads from Hannity’s Fox News show because he did his job and interviewed Alabama Republican senate nominee Roy Moore.
“Good afternoon @Keurig. You are currently sponsoring Sean Hannity’s show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider,” Media Matters President Angelo Carusone tweeted the company.
That was all it took for Keurig to cave.
“Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show,” Keurig responded.
The company faced immediate and brutal backlash on social media.
— KAYA (@KayaJones) November 12, 2017
You have been manipulated by media matters a hit team that is after @seanhannity . @Keurig you pull those ads & I will throw my unit out & my moms and buy @Cuisinart #boycottKeurig Put the Ads back or see what happens. Holidays r coming tuff time 2 b boycotted https://t.co/xjdaTahYR7
— Wendy in Virginia (@Patriotic_Va) November 12, 2017
Shame on you, what has @seanhannity wrong? He speaks for the majority of the American people. You drop your add, I will have thousands of my followers boycotting you.
— David Weissman (@davidmweissman) November 12, 2017
Well, I will be returning several Keurigs I just bought for a few of our offices. Ridiculous that you allow one complaint to dictate your advertising plans. #BoycottKeurig
— lopmx (@LebatardsHat) November 12, 2017
I just bought a brand new one with all accessories! Spent a lot of money! Boxing it up this morning and sending it back! @Keurig evidently doesn’t want money from hard working patriots! #BoycottKeurig
— Tennessee??Becky (@_TheRealBecky1) November 12, 2017
Can’t believe another company buckled to the scum at Media Matters. Fortunately, if you decide to #BoycottKeurig there’s an alternative… Nespresso!!☕ The coffees better & the machines are made in Israel. pic.twitter.com/olcx0lbMRc
— Beloved Deb (@ExMrsSallah1) November 12, 2017
Dear .@Keurig ,
Here’s the thing..the last time Media Matters bots pulled this crap on #HANNITY Sponsors, USAA and several other lost a lot of business.
Now, the “Keyboard Warriors” Have a BIG network.
— ??Patriot 24/7?? (@TrumpTrain45Pac) November 12, 2017
Hey @Keurig, Did you know that Sean Hannity is a huge supporter of the military? Do you know that a person is innocent until PROVEN guilty? I live in Va Beach,Va home to several large military bases. I’ll be handling out flyers asking military members to #BoycottKeurig
— Storm (@boxersforlife) November 12, 2017
Ridiculous how these companies believe picking political sides is going to help their bottom line. #BoycottKeurig
— Lisa Matassa (@Lisa_Matassa) November 12, 2017
Keurig was not the only one to remove advertising from Hannity’s show.
Realtor.com also responded to a tweet by saying it would no longer be advertising on his show.
“Thanks for bringing this to our attention. We are adjusting our media buy to no longer include this show placement. -MS,” it wrote.
Thanks for bringing this to our attention. We are adjusting our media buy to no longer include this show placement. -MS
— realtor.com (@realtordotcom) November 11, 2017
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