A Lithuanian woman invented a “coffee” beverage for dogs, but her choice of name for it has social media shaking its head.
The inventor, Agota Jakutyte, named her brand “Roofee,” which sounds like the street name, “roofie,” given to date rape drug rohypnol.
Jakutyte said she had no idea of the date rape drug or its name.
“Maybe because I do not watch TV, or read our local papers, I haven’t heard about roofie before,” Jakutyte told Vice. “I simply combined ROOTS + COFFEE… That’s how the name ROOFFEE was born.”
Social media found the name disturbing.
She had a jillion options.
Terribly sounding yeah but much better than that
— Sheelah (@SheilaChek) October 26, 2017
Ummm… Rooffee? That’s the name they went with? Is that the name of a coffee for dogs or a drink mixed by Bill Cosby?
— Hayden Mitman (@HaydenMitman) October 26, 2017
Does Bill Cosby have shares in this venture? pic.twitter.com/bhb3CzcxoF
— JBF (@JBF69) October 28, 2017
I’m thinking that naming this dog coffee after a date rape drug is a bad idea but idk just thinking out loud https://t.co/pIuibTdOAZ
— Colonel Xan-ders (@K_CLVW) October 26, 2017
I’m gonna go ahead and vote for this as “Worst Product Name of the Year” https://t.co/k0DylUxxuJ
— ?bad_costume.C3PO? (@TotallyGeeky) October 26, 2017
Paw-fee, Chai-huahua, Puppichino, literally anything would’ve been better than calling it Rooffee….. “I just Rooffeed my dog” https://t.co/PaHbv8u5rO
— Conor Sisk (@CSisk6) October 27, 2017
Jakutyte explained that there is no actual coffee in her product, only vegetables and herbs, as coffee can be deadly to dogs.
And, more importantly from a branding standpoint, she told BuzzFeed that she does intend on changing the product name.
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