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KFC rocks social media with genius marketing move: ‘Well played Colonel, well played’

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Twitter is a bit of a playground for the fast food industry.

Next-level marketing by savvy social media pioneers often entertains the masses.

Take, for example, the Twitter account of Kentucky Fried Chicken. It only follows eleven other accounts on the platform.

Not unlike President Donald Trump, it has a very specific reason for its follow choices.

The president’s is easy to figure out; he follows 45 other accounts, a nod to being the 45th President of the United States.

But the 11 people followed by KFC was a riddle of sorts until one Twitter user decided to take a look and figured it out.

The fried chicken giant follows the accounts of Herb Scribner, Herb J. Wesson, Jr., Herb Waters, Herb Dean, Herb Sendek and Herb Alpert along with each account of the Spice Girls, Geri Horner, Melanie Brown, Emma Bunton, Melanie Jayne Chisholm and Victoria Beckham.

Get it?

That is 11 herbs and spices. An homage to the fabled 11 herbs and spices recipe of KFC fried chicken.

The tweet by @edgette22 that announced the discovery has been retweeted more than 300,000 times and people love it.

Fast food competitor Wendy’s was equally impressed.

But Wendy’s has nothing to be ashamed of. The fast food giant has been a Twitter legend including the one time it hilariously trolled McDonald’s.

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Carmine Sabia


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