Cadbury removes ‘Easter’ from its candy eggs

In a slap to Christianity’s most sacred day, Cadbury and Nestle both decided to remove the word “Easter” from its Easter candy this year in the United Kingdom.

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After the packaging is removed, the word “Easter” continues to be embossed on the chocolate confection itself — but its missing on all packaging and advertising.

Of the two chocolatiers, Cadbury is probably best known for producing its “Cadbury Chocolate Easter Eggs,” but claims its decision to remove the word “Easter” from its packaging was not a “deliberate decision,” according to CBN.

But that explanation is sounding fishy to consumers, who observe that they also removed the offending word when advertising its annual Easter egg hunt, referring to it this year as “Cadbury’s Great British Egg Hunt.”

The decision even managed to anger British Prime Minister Theresa May, who is the daughter of a vicar.

“I think the stance they’ve taken is absolutely ridiculous and I don’t know what they’re thinking about frankly. Easter’s very important, it’s important to me, it’s a very important festival for the Christian faith for millions across the world. So, I think what the National Trust is doing is frankly just ridiculous,” she said.

The removal of the word “Easter” by candy-makers has been an ongoing process for the last five years, according to David Marshall, CEO of the Meaningful Chocolate Co. in Manchester, England.

“More than 80 million chocolate Easter eggs are sold every year in the U.K., but over the past five years some manufacturers have either removed the word ‘Easter’ from their boxes, calling them just chocolate eggs, or reduced the word in size and put it on the back of the box,” he said.

The word’s removal isn’t limited to the U.K. The practice is also making its way to the United States, according to a statement released by Liberty Counsel, a Florida-based nonprofit litigation, education, and policy organization dedicated to advancing religious freedom.

“As Christians around the world celebrate Easter, there are believers who are targeted by terrorists for their faith during this holy season. It is shameful these companies are so insensitive or hostile to Christianity by censoring the reason for the season on their candy wrappers,” read the statement.

“You don’t have to be a Christian to enjoy Easter candy and participate in Easter egg hunts. Easter activities are open to people of all faiths. It is disingenuous to think the word ‘Easter’ will keep children from enjoying their candy,” Staver said.

No one on social media was buying the claim that dropping the word “Easter was inadvertent, and saw it as nothing less than an act of Islamification and called for a boycott.

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Finally, one suggested this for a Muslim-compliant Easter chocolate candy.


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