The New York Times’ plan to increase readership is to preach to the choir during the Academy Awards by trolling President Donald Trump.

But the president fired back.

The Times is showing its first television ad in seven years on Sunday night during the Oscars, according to Fortune, and it is a blatant swipe at the president and his war on “fake news.”

The 30 second ad, titled “The Truth,” highlights messages from the Trump administration and how they are the polar opposite of assertions made by the mainstream media.

The ad ends with “The truth is hard.”

Particularly for the Times.

Dozens injured after truck plows into Mardi Gras crowd; liberal’s waste no time pushing spin

“The idea is to be a part of that discussion about what does it mean to find the truth,” David Rubin, branding executive for the Times, told CNN. “What does that mean in a world of ‘fake news?’ And what is the role of journalism and journalists in that process and what is the role of reader in supporting that journalism?

“We think it’s a great metaphor for how hard it is on a regular basis to understand the truth,” he said, while not acknowledging his newspaper’s role in that confusion. “That leads into the role that we think journalism can play in helping you cut through that clutter and make your own sense of what’s going on in the world.”

As long as people believe everything you tell them to believe?

President Trump gave the paper advice on a cheaper alternative to playing the advertisement.

For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation. Try reporting accurately & fairly!

— Donald J. Trump (@realDonaldTrump) February 26, 2017

Social media users want the Times to take its own advice and CNN got caught in the crossfire.

@CNN @nytimes The subject of their ad is TRUTH? Great idea, we’ve been waiting for TRUTH to come from them & you!

— Debbie Ransom (@LiveInGramma) February 26, 2017

@CNN @nytimes pic.twitter.com/AtIIFR0tpu

— masonbo (@masonbo) February 26, 2017

@CNN @nytimes ? The faltering NY Times is incapable of #truth. But thanks for the laugh! That’s like saying CNN isn’t #FakeNews.

— ??Tony Detroit?? (@tonydeplorable) February 26, 2017

@CNN @nytimes hahahahaha Trump is destroying you so badly that you have to buy ad space to defend you legitimacy. This is beautiful to watch

— Tyler (@expectus999) February 26, 2017

@CNN @nytimes Deception isn’t truth. Deception will never be truth. If you can’t report without spin, you’re covering-up the truth.

— KMarie (@Informalib) February 26, 2017

@CNN @nytimes ?this is what failing Journalism looks like.#VERYFAKENEWS#MediaMalpractice#UnethicalJournalism#illegitimateNews pic.twitter.com/7kd0MWwZjW

— American Liberty (@AmericanLibert8) February 26, 2017

@CNN @nytimes Reporting “truth” excludes opinion and innuendo!!

— Jonpow (@BorrisSpassky) February 26, 2017

@CNN @nytimes Neither would know the truth if it bit them in the ass…

— AMERICAN Tootsie (@Handbagjones) February 26, 2017

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Carmine Sabia

Carmine Sabia Jr started his own professional wrestling business at age 18 and went on to become a real estate investor. Currently he is a pundit who covers political news and current events.

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