Everything Donald Trump touches becomes gold, and that includes a decades old advertisement for stuffed crust pizza.
In 1995, after Pizza Hut introduced its pizza with mozzarella cheese stuffed in the crust, it began a $45 million ad blitz featuring the man who was to become president and his ex-wife Ivana Trump. The couple made light of their tumultuous relationship as they introduced the pizza to America, according to the New York Post.
“What will people think?” Ivana asks as the two get together behind closed doors for some pizza pie.
The former couple trades flirtatious barbs in the ad and made a “deal” to see who would eat the pizza crust first. When Ivana reaches in for the last slice, Donald tells her she is “only entitled to half.”
The ad became known as the “Pizza Slut” campaign and now the creator of the ad is cashing in again by selling storyboards from the shoot for $15,000 each.
“He was pleasant to work with, but you can see that he has to be the one in control,” the director who has not been named told Moments In Time dealer Gary Zimet. “When Trump agreed to do the commercial, he had one stipulation — to arrive at 8 a.m. and leave at 2 p.m. on the dot. His hard-stop rule was non negotiable.”
“I have to say that at the time he was a very likable person to work with. In 1995, there was nothing political about him or his brand,” the seller said, according to the Post.
The storyboards were autographed by Trump with “Great Job!”
Watch the ad below.
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