After JCPenney released their newest ad campaign, where they profile four “fat girls” in a ploy to sell self-confidence, gay conservative Milo Yiannopoulos is taking serious issue with the marketing strategy.
JCPenney’s emotional ad featured some semi-famous names who say they deserve to label themselves and their bodies, rather than the world judging them because they are obese.
Take a look at the ad:
— JCPenney (@jcpenney) June 20, 2016
But, not everyone’s a fan.
Yiannopoulos, who is also the editor of Breitbart Tech, immediately penned a piece about the campaign, calling it an “alarming video.”
“JC Penney is joining the ranks of consumer products companies following a bizarrely quixotic business model— help your customers feel good about themselves until they drop dead from obesity-related illnesses,” Yiannopoulos wrote. “The problem? When they die, they stop buying your XXXL clothing.”
It’s apparently not just JCPenney that’s beginning the “fat girl” trend, Yiannopoulos says. The political Left, he argues, are the ones that have started it all.
The left has been at the forefront of campaigns against smoking and alcohol, so it’s weird that they’re now championing the self-destructive ideology known as “fat acceptance.” I like a good meal, a good drink, and a pack of fags as much as the next man— but it would be appalling to make a self-congratulatory ideology out of it.
Healthy at any size is a myth, like the female orgasm. This all comes from feminism of course, which is busily producing women who are suitable for nothing other than being part of a voting bloc, whinging on Twitter, and being the third wheel in a tragic (sorry, “empowering”) threesome with a man who’d never take them as his primary mate.
The facts about obesity can’t be denied. Obese women are more susceptible to diabetes, polycystic ovary syndrome (which is also linked to excessive body and facial hair – gross!), cardiovascular disease, lower back pain, knee osteoarthiritis, lower fertility and a cellulite-ridden fat ass.
Yiannopoulos didn’t stop there. He eventually took to Twitter, his most-used medium for interacting with his followers, to continue to destroy the JCPenney ad.
Needless to say, social media users definitely had something to say about the controversy.
— jebra (@Morelikebutt) June 26, 2016
— Trini (@legionsquare) June 26, 2016
@Nero Milo! You say fat people need to get healthy and stop being fat but you shame them when they’re trying… Shame on you.
— Jennifer ✘ (@realMoxi) June 26, 2016
— Border Patrol (@FacMagnaAmerica) June 27, 2016
the ironic part of this; A few people on my fb would totally make fun of fat models and yet get really sensitive about Milo’s post
— MAD OCTOPUSSY™ (@roxtopus) June 27, 2016
@Nero Looks like i need to stop identifying as Trans-Fat and get back on Milo’s good side.
— Nehemiah (Nemo) Knox (@Nemo19089) June 27, 2016
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