Subway came up with a creative promotional that proved to be more popular than you might think.
The chain that makes sandwiches so good that Jussie Smollet went out in the middle of the night in below-zero temperatures — allegedly — offered free food for life for a sweepstakes winner who agrees to legally change their first name to “Subway.”
Wish your name was more unique? Why not make it Subway? Drop what yours would be 👇
— Subway® (@SUBWAY) July 27, 2023
Well, sort of. Your lifetime of food is actually limited to $50,000 worth of Subway gift cards, though the company said it will throw in a check or prepaid card for $750 to reimburse the winner for the cost of legally changing first name. The Name Change Challenge contest was announced on July 26 and ran from August 1 to August 4, ending last Friday. It was open to anyone 18 and older — you had to be 19 in Alabama and Nebraska, and in Mississippi you had to be 21.
“Nearly 10,000 sandwich lovers said ‘yes’ in just 96 hours,” Subway announced, with the winner to be named later this month.
Subway ran a similar promtion last year, offering a lifetime of food* if the winner tattooed a footlong logo from their Subway Series promotion on their back — a doctoral candidate from Colorado, James Kunz, reportedly scored the winnings after getting properly inked.
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