News/Commentary

Anheuser-Busch bleeds more than $5 billion in value over marketing misstep: ‘Heads should roll’

April 13, 2023 | | Print Article

In what may go down as the most expensive virtue signal in the history of the woke movement, beer behemoth Anheuser-Busch has been bleeding billions since the company struck a Bud Light branding deal with transgender social media influencer Dylan Mulvaney.

Shares of Anheuser-Busch, Bud Light’s parent company, have tanked, falling nearly 4% since March 31 and “knocking down the company’s market capitalization from $132.38 billion to $127.13 billion on Wednesday,” according to the New York Post.

As BizPac Review has reported, the decision to celebrate Mulvaney’s “365 Days of Girlhood” with a commemorative can and a gushing, painted-up dude in a bubble bath hit conservative Twitter like a lead balloon, sparking immediate backlash and calls for a boycott.

Kid Rock was so disgusted, he eviscerated cans of Bud Light with an AR-15-style rifle.

By Tuesday, Twitter was full of biological women expressing what more than a thousand days of “girlhood” really looks like and asking, “Where’s my sponsorship?” Many shared the joys of giving birth, the battles they’ve fought against ovarian and cervical cancer, and the pain of getting their periods.

One major Missouri distributor even called off an appearance of the famous Budweiser Clydesdale horses out of “safety concerns for their employees.”

Clearly, all that outrage is having an impact on Anheuser-Busch’s bottom line.

“The beer maker’s stock shed more than 1.5% on Wednesday alone,” according to Fox News. “The stock was $66.73 per share on March 31 and closed at $63.38 on Wednesday.”

Beer Business Daily editor and publisher Harry Schuhmacher said the move to partner with Mulvaney is causing issues among Anheuser-Busch distributors in rural regions.

“This is probably the biggest controversy we’ve seen in a long time,” he told Fox News Digital. “There was a little bit of worry, especially in the South and the Midwest and especially in rural areas where retailers were reporting the, you know, their customers weren’t happy with Bud Light and some retailers themselves weren’t happy with Bud Light.”

And, according to the Daily Wire, “no one at a senior level” at the company even knew Bud Light was going to hook up with Mulvaney.

“‘No one at the senior level’ of the company was aware of Bud Light’s polarizing partnership with Dylan Mulvaney, sources close to the situation claim,” the outlet reports. “The company is also allegedly pausing its marketing efforts and scrambling to implement a more ‘robust’ process for evaluating future influencer partnerships.”

Conservative activist Rogan O’Handley, known as DC Draino on Twitter, broke the “scoop” on April 4.

“Anheuser Busch insider tells me execs are angry at release of Dylan Mulvaney can,” he tweeted. “It wasn’t posted on any AB/BL social medias & the leading theory is that a Leftist manager secretly did it on their own to push trans agenda.”

“Possible lawsuit…” he added.

Former Newsmax host John Cardillo confirmed O’Handley’s report.

“As I’ve been digging into this, I’m finding this to be 100% true,” he tweeted two days later. “@AnheuserBusch has donated far more to GOP candidates than Dems, and FAR more than woke @MolsonCoors.”

“Looks like the Dylan Mulvaney campaign was not approved by senior execs,” he concluded. “Heads should roll.”

 

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