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CNN’s heavily promoted new online streaming service may have just launched but there are already rumors of troubles with the platform which is reportedly struggling to sell subscriptions and already on the verge of laying off workers.
Less than two days after the official debut of the $120 million venture, a belated entry into the streaming news business that is years behind competitor Fox News which launched Fox Nation three years ago, the news broke that rough times could be in the near future for the self-proclaimed “most trusted name in news” and that job cuts could be imminent unless more paid subscribers sign up.
In a Wednesday bombshell dropped via Twitter, Fox Business reporter Charles Gasparino delivered the shocking news that the launch of CNN+ has imploded on liftoff.
“@CNNplus employees bracing for layoffs possibly as soon as May amid projections of lackluster sales of new streaming channel; CNN employees say new streaming channel could be merged into larger @discoveryplus as early as May unless subscriptions pick up…”
Breaking: @CNNplus employees bracing for layoffs possibly as soon as May amid projections of lackluster sales of new streaming channel; CNN employees say new streaming channel could be merged into larger @discoveryplus as early as May unless subscriptions pick up 130 @FoxBusiness
— Charles Gasparino (@CGasparino) March 30, 2022
Matt Dornic, CNN’s worldwide head of strategic communications responded to Gasparino’s report but didn’t address the possibility of job cuts due to failing to meet subscriber projections.
“For the record, we are VERY happy with the launch of CNN+ and are only bracing for a long run of success,” he tweeted.
For the record, we are VERY happy with the launch of CNN+ and are only bracing for a long run of success.
— Matt Dornic (@mdornic) March 30, 2022
CNN + is priced at $5.99 per month or $59.99 per year with a special bonus offer, “Early subscribers that sign up within the first four weeks directly will have access to the “Deal of a Lifetime,” or 50% off the monthly plan – for life – as long as they remain subscribers,” according to a CNN press announcement.
But even that generous offer wasn’t enough to lure viewers and CNN slashed prices even lower, to $2.99 per month to coincide with the platform’s debut.
Sign up for #CNNPlus today and get 50% off your subscription (for life) 👉 https://t.co/XjOaTvyOQq.
Launch offer: $2.99/month (standard price $5.99/month). One offer per customer. Cancel anytime. Limited time offer ends 4/26/22. pic.twitter.com/GLMkrDuL3D
— CNN+ (@CNNplus) March 29, 2022
CNN chief media correspondent Brian Stelter pitched the new service to potential subscribers, who by early indications are reluctant to pay money for additional content from a network that the vast majority of Americans don’t even watch for free.
What is @CNNPlus, the new subscription service for news that's launching on Tuesday? Here's my two-minute explainer pic.twitter.com/9mXz9ijbXq
— Brian Stelter (@brianstelter) March 27, 2022
Twitter users reacted to the sad but completely predictable news.
Nothing says success like layoffs in the first month. #RIPCNNPLUS
— Tony FJB Bruno (@TonyBrunoShow) March 30, 2022
Stevie Wonder saw this coming. They can't even get a million viewers in prime time yet thought those viewers would pay more for the same crap.
— wes stevens (@wes12878) March 30, 2022
You mean people aren’t willing to pay for the kind of content they won’t even watch when its free?
— The Captain’s Blog (@williamnyy23) March 30, 2022
The people who still get their news from CNN are the people too lazy to go find and pay for better information.
CNN is just there on the TV service they bought. Like an after dinner mint or a fortune cookie on top of the check.
Except it’s poop.
— Oilfield Rando (@Oilfield_Rando) March 30, 2022
When ‘plus’ means minus.
— Tunku Varadarajan (@tunkuv) March 30, 2022
Interesting you didn’t address the layoffs part of the tweet.
— Audrey Alex (@aalex2) March 30, 2022
Do companies always give a lifetime 50% off discount on the first day launch of a new streaming service? Like 3 hours into selling them? Must be because so many were willing to pay full price, huh?
— neither (@ryanh71879) March 30, 2022
They are offering 1/2 off the price for an entire year and they still can’t cut it. Lol @ the clown network
— Lisa (@Rockprincess818) March 30, 2022
No one watched CNN when it was free at airports. No one watches on basic cable either. What makes you believe someone will actually pay to watch CNN streaming.
— Kirk High-Land (@KirkHighland) March 30, 2022
I’m really surprised that their diehard audience of airport televisions hasn’t subscribed to a premium service en masse.
— Jeff Richman 🇺🇦❤️ (@jcrichman) March 30, 2022
Yes, of course, most companies are VERY happy with the launch of a product no one wants.
— lihi cohen (@lihicohen9) March 30, 2022
I guess Chris Wallace wasn’t the draw they thought he’d be.
— cr_clark (@cr_clark) March 30, 2022
In addition to viewer apathy with the existing free content of a network that completely trashed its own brand under the disastrous tenure of ex-president Jeff Zucker who resigned in disgrace in February, the promos for the streaming platform were a sign of potential trouble with star acquisition Chris Wallace missing from the gaggle of on-air personalities hawking the new product.
Have you heard? #CNNPlus launches in 5 days. What are you going to stream first? Sign up for updates 👉 https://t.co/lyqxGZXyQe pic.twitter.com/jjrYTM2Sm8
— CNN+ (@CNNplus) March 24, 2022
The former Fox News star anchor was hired away from his longtime employer in a move that was a major coup for CNN, but rumors that he is disgruntled following the ouster of Zucker have percolated, including his sour relationship with Jake Tapper whom he “hates,” according to a recent report.
“He went over there for Zucker and now Zucker is gone. Wallace feels that he has been stiffed. He’s got no staff, no Executive Producer and the guy he gave up a prized gig for has just walked out the door,” according to an unnamed TV industry insider who was quoted by Radar Online.
In what is already a tumultuous time at CNN which has been plagued by scandals involving top personalities including fired anchor Chris Cuomo as well as the coming change in management when veteran producer Chris Licht takes over and begins an anticipated shakeup, the failure of the heralded streaming platform would be a massively embarrassing addition to the network’s pile of woes.
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19 thoughts on “CNN employees squirm over report newly launched CNNplus is already planning job cuts”
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I believe ALL Media, Company’s, Politicians, and people using public forum, MUST be Required to Notify at the start of statements, their political and religious preferences. Liberal, Conservative, Queer, Communist, and so on. Maybe then, some people may understand, that what these people say, ( IS NOT NECESSARLIY THE TRUTH ). IT’S JUST THEIR OPINIONS. NOTHING MORE.
They brought it on themselves.
Get rid of ALL those Idiots they have now, and get some REAL reporters. Report the news and don’t Make It Up, maybe things will changes
Woke corporations will keep regular CNN afloat with ad revenue. They may even prop up the streaming garbage. Indirectly we’re still paying for it.
OMG! Im heart broken. Might as well just reached into my chest and ripped my heart out! Cut my throat and left to bleed out. Oh well. Considering having to listen to CNN,that might still be a bargain.
I never watch CNN because I don’t follow the sport” Cricket” but other parts of the world do ?
Without Trump as the Boogeyman of the Left CNN has no pull and even less credibility. If Trump had been reelected the Never Trumpers would have been a solid audience for CNN propaganda. Who knew!
CNN should have paid attention to the Oprah flop when she chose to move to cable.
The overwhelming majority of her demographic was too poor or too cheap to pay for cable access. With CNN the viewer model is similar, with heavy on the “too cheap”.
Only complete morons would ever think Americans would actually pay to watch something they will not even watch for free. It amazes me to no end that these morons and Dems do not see the writing on the wall. What they are doing is signing the end of their careers. Americans cannot wait for November to get rid of them.
Like CNN it sounds like CNN+ seems to be a major flop. Having Wallace as an enticer does not seem to be a drawing card!!
This is amazing! You mean to tell me that even Democrats and the Left are refusing to sign up to pay to join in the CNN+s streaming radical pep rally! What is the radical world of Leftist wackos coming to? Next thing you know they will be saying that Lia Thomas is NOT the world’s fastest female swimmer! The horror!
I wouldn’t watch their garbage programming if they paid me. Good luck finding enough suckers to buy this trash.
perhaps CNN (Company Not News) should pay viewers to watch a monthly check, then their number might, I wrote might go up.
Whoever thought that charging for news nobody would watch for free was a good idea, needs to be removed from his, or her, job. Those who approved the idea need to be gone now. Even airports and schools are trying to get rid of CNN, “the most trusted name in lies”. You can trust they will be lying if you ever turn CNN on, which only about 3 people do. FJB
You have to give CNN credit, they have been riding their biased lie fest for over six years. Now however, enough other sources have been exposing their obvious lies that even the faithful are tuning them out. Zucker has done to CNN what Joey is DOING to the USA. November will be very interesting!
Let’s go Brandon!
CNN did this to themselves especially when they couldn’t be real journalists or newscasters who would stand for truth and not lies. Their biggest downfall is this syndrome called TDS. For at least the last seven years you denigrated, lied, deceived the American people from knowing the truth. This is not what news stations are supposed to do. You should have known that at some point in time it would come back to bite you really hard in the arse. Collusion among MSM is astounding.
The most trusted news !,
Are you fkn kidding us .
Your all proven slimeball bullshit ,criminal bastards .
Wheres the little Prick Acosta these days .
Cnn is criminal activity ,cover up ,BULLSHIT !!!
Where’s potato head ,another “winner “ that needs to be dropkilcked
LOL!!! No one watches CNN for free; why would anyone pay for fake news! What are they thinking at CNN?