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Masculinity is out, and gender fluidity is in according to Gucci’s creative director who is peddling “flamboyant and feminine” attire that will allow men to express their “freedom.”
Alessandro Michele, Gucci’s 49-year-old creative director, told the Sunday Times that he “like[s] the word flamboyant because it means being super alive, especially in this time.”
And for men to express themselves “flamboyantly,” he is keen on seeing men in skirts or dresses which – at least in his opinion – doubles as a way to help dismantle gender stereotypes.
Songwriter and actor Harry Styles pioneered Michele’s feminine ideology in men’s fashion when he appeared on the December 2020 cover of Vogue wearing a Gucci dress. Michele holds that these types of events are influential in helping other men express themselves through gender-fluid fashion.
harry styles with vogue magazine (december, 2020) making his own dressup rules and killing toxic masculinity.
– a thread
((harry wearing a gucci jacket with dress)) pic.twitter.com/OcLbf0a4f4— baymax 😈 (@iamcheeesecake) November 13, 2020
The Italian designer believes the traditionally female touches like florals and bright colors in men’s clothing allow men to flaunt their feminine side in a way that never would have been acceptable in the past.
Guests in Gucci at a special event to celebrate the opening of ‘Fashioning Masculinities: The Art of Menswear,’ the first major V&A exhibition to celebrate masculine style. https://t.co/33Cydp8GMq pic.twitter.com/DkQJsrBMq0
— gucci (@gucci) March 19, 2022
‘From very recent times men have been scared to show who they are,’ Michele said.
“We invented the idea of ‘man power’ in the 20th century and now we are destroying ‘man power.’ It means that you are free. You are free to cry, to laugh, to hug another man because you are friends. The condition of masculinity has changed,” Michele asserted.
It’s almost as if he’s trying to say that pink is the new black.
Wearing a satin double-breasted suit and flower brooch from the #GucciLoveParade collection, #AndrewGarfield was captured by @rogerkisby for the 28th annual Hollywood Issue of @VanityFair. Styling by @kegrand. pic.twitter.com/MJZ1xfFu3F
— gucci (@gucci) March 5, 2022
Not everyone is in agreement with Gucci’s top designer and many feel that reappropriating traditionally feminine attire for men undermines women.
Gucci is wrong. He’s mocking “feminine” outfits not enhancing them.
— Mary Ellen (@MaryPurls) March 20, 2022
Fashion houses are doing this too. If you look at the Gucci menswear line for this season it’s so feminine. They are emasculating men. pic.twitter.com/GLDZLhl4kV
— 🇺🇸🦅 P💥A💥T💥R💥I💥O💥T🦅🇺🇸 (@BlessUSA2024) September 28, 2020
Many of us, if not a majority are very happy and comfortable with their feminine side, without feeling the need to be told or dressed by designers such as Gucci whom more often than not display a sense of garishness and bad taste.
— Peter john Cox (@winston1011) March 20, 2022
Aaw, that was so gender stereotype crushy. But no thank you, I’ll stick with stereotypical manly suits.
— Willburg (@Willburg2) March 20, 2022
Despite Gucci’s critics, the company has shown a steep increase in revenues under the oversight of Michele. The parent company Kering more than doubled revenues from £3 billion in 2015 to £8 billion in 2021.
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