Gucci creative director touts feminine attire for men: ‘We invented man power in the 20th century, now we are destroying it

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Masculinity is out, and gender fluidity is in according to Gucci’s creative director who is peddling “flamboyant and feminine” attire that will allow men to express their “freedom.”

Alessandro Michele, Gucci’s 49-year-old creative director, told the Sunday Times that he “like[s] the word flamboyant because it means being super alive, especially in this time.”

And for men to express themselves “flamboyantly,” he is keen on seeing men in skirts or dresses which – at least in his opinion – doubles as a way to help dismantle gender stereotypes.

Songwriter and actor Harry Styles pioneered Michele’s feminine ideology in men’s fashion when he appeared on the December 2020 cover of Vogue wearing a Gucci dress. Michele holds that these types of events are influential in helping other men express themselves through gender-fluid fashion.


The Italian designer believes the traditionally female touches like florals and bright colors in men’s clothing allow men to flaunt their feminine side in a way that never would have been acceptable in the past.


‘From very recent times men have been scared to show who they are,’ Michele said.

“We invented the idea of ‘man power’ in the 20th century and now we are destroying ‘man power.’ It means that you are free. You are free to cry, to laugh, to hug another man because you are friends. The condition of masculinity has changed,” Michele asserted.

It’s almost as if he’s trying to say that pink is the new black.


Not everyone is in agreement with Gucci’s top designer and many feel that reappropriating traditionally feminine attire for men undermines women.

Despite Gucci’s critics, the company has shown a steep increase in revenues under the oversight of Michele. The parent company Kering more than doubled revenues from £3 billion in 2015 to £8 billion in 2021.

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Ashley Hill

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