** DISCLAIMER: This post contains images of nudity. Continue reading at your own discretion.
Sports brand Adidas was mocked on Wednesday after thinking it appropriate to promote their clothing with multiple images of women’s breasts.
If they were going for shock value, they hit the nail on the head. People were shocked and outraged, but all users had a field day with the campaign, which was supposed to gin up support for their sports bras by simply showing what they’re supposed to cover.
“We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them,” Adidas tweeted, with an accompanying link to their sports bra collection.
We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
🔗 Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ#SupportIsEverything pic.twitter.com/CESqmsXOwI
— adidas (@adidas) February 9, 2022
It took no time at all for Twitter users to begin chiming in with their snark, anger and mockery:
Would you do this with men’s genitals?
Is this ad directed towards men?
Women already know what shapes, sizes, colors breasts come in.— Kathleen Weidmann🇺🇸 (@KathleenWeidma2) February 9, 2022
RT if you already knew that some boobs look different than other boobs
— Kat Timpf (@KatTimpf) February 10, 2022
We want to celebrate bodies in all their glory and proudly showcase how different we all are 🙌
— adidas (@adidas) February 9, 2022
Will you show us penises too (circumcised and uncircumcised) of different shapes and sizes for the pant/boxer set?
— BlessingsTimidi DIGHA (@BlessingsDigha) February 9, 2022
One normal day on this app is all i ask pic.twitter.com/i2K7bnS6g1
— Bkay (@BkayReformed) February 9, 2022
Can’t believe you’d assume only women have breasts. smdh
— Bridget Phetasy (@BridgetPhetasy) February 9, 2022
This is an anti-gay hate crime.
— Brad Polumbo 🇺🇸⚽️ 🏳️🌈 (@brad_polumbo) February 9, 2022
I work in advertising. If you’re going for body positivity, I would suggest using fewer bare sets of breasts, and then below show pictures of the same sets in the bras that would support them effectively. Without the product, this just looks like gratuitous use of breasts.
— CosmicBreeze12357 (@breeze12357) February 9, 2022
You say that but then this is the first page. Where are all the shapes and sizes and cup diversity? pic.twitter.com/IvQPZAi4eI
— tiffany wants DC STATEHOOD (@tiffortiffany) February 9, 2022
wordle is looking different now-a-days
— Caleb Hull (@CalebJHull) February 9, 2022
And yes, I see that if you click the link you show the bras. This is just ridiculous and a repulsive way to “advertise”. Nudity is not needed. Women know what their breasts look like.
— Krista ✝️🇺🇸 (@spooky_k_latte) February 9, 2022
I don’t see trans representation here 🤬 WTF you don’t see Trans-women as women @adidas ???
— ELIJAH 🇺🇸🇦🇺 (@ElijahSchaffer) February 9, 2022
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