Adidas tweets jolting collage of nude breasts to promote sports bras, stunned Twitter responds

** DISCLAIMER: This post contains images of nudity. Continue reading at your own discretion.

Sports brand Adidas was mocked on Wednesday after thinking it appropriate to promote their clothing with multiple images of women’s breasts.

If they were going for shock value, they hit the nail on the head. People were shocked and outraged, but all users had a field day with the campaign, which was supposed to gin up support for their sports bras by simply showing what they’re supposed to cover.

“We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them,” Adidas tweeted, with an accompanying link to their sports bra collection.

It took no time at all for Twitter users to begin chiming in with their snark, anger and mockery:


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