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Timely new Pfizer ad featuring ‘superhero’ kids sparks fierce debate

November 4, 2021 | | Print Article

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A new ad from the Pfizer multinational corporation featuring a diverse group of “real” children, some of whom appear in quasi superhero costumes, is an apparent follow-up to the federal government authorization of the COVID-19 jab for kids ages 5-11.

In the video, a pre-teen narrator says “all of us want to be superheroes, and the most important heroes are those that help others. This year, thousands of kids like us around the world joined the COVID-19 vaccine trial, and when they did, they became our superheroes. To all the kids who volunteered, we’d like to say thank you for sharing your superpowers…”

Various youngsters in the video go on to define superpowers in the context of vaccine trials as to include courage, willingness to try new things, bravery, and helping the world.

The commercial, or public service announcement, or however it might be defined, is not getting a ringing endorsement on social media.

Under the video posted to YouTube, Pfizer explained that “Superheroes come in all sizes. Watch as real kids express thanks to their superheroes; the 5-11 year old #Covid19 vaccine clinical trial volunteers. We’re incredibly grateful to the trial participants and their families. #ScienceWillWin.”

A Twitter user with the handle Boston Writer opined, however, that “Based on what we know about C-19 & the dubious efficacy of the [vax], encouraging children to serve as test subjects in the name of market expansion & profiteering is neither heroic nor brave. It should be criminal.”

The Libs of Tik Tok feed claimed that the video is “telling children they become superheroes after taking the vaccine,” but several commenters pointed out that this was a misinterpretation.

“Did you watch the video? ‘Superheroes are those who help others’ they’re not telling them they are ACTUAL superhero’s lol but keep trying to spin reality to fit your narrative,” explained one Twitter user.

“Vaccinated kids will have better chance at growing up than non vax. Just like kids vacc’d measles, diphtheria etc. vacc saved lives. The kids will only be ‘screwed’ if their parents ignore good science and allow disease to spread,” wrote another.

Earlier this week, Dr. Rochelle Walensky, the director of the U.S. Centers for Disease Control and Prevention signed off on the shot for children for the young group as alluded to above. They are set to receive a dosage at about one-third of what is administered to adolescents and adults.

Pediatricians’ offices, pharmacies, hospitals, schools, and clinics are now or will be distributing the shots soon.

Pfizer is the first of the big three vaccine producers to get approval for children. Moderna and Johnson & Johnson Janssen vaccines are still undergoing testing.

According to the CDC, which has consistently indicated that COVID vaccines are safe and effective, “Similar to what was seen in adult vaccine trials, vaccination was nearly 91 percent effective in preventing COVID-19 among children aged 5-11 years. In clinical trials, vaccine side effects were mild, self-limiting, and similar to those seen in adults and with other vaccines recommended for children.”

The development means that as many as 28 million children will now be eligible to get the COVID vaccine. President Biden described the go-ahead as a “major step forward for our nation in our fight to defeat the virus.”

New York City is now offering a $100 incentive for the kids to get the jab at the city-run site. Far-left Mayor Bill de Blasio is pitching the idea as a way for families to get some additional cash for the holiday season.

And San Francisco, another progressive bastion, is reportedly planning on requiring vaccine passports for the 5-11 cohort to enter certain public venues.

Late last month, a physician who was reportedly on the FDA panel that endorsed the ages 5-11 inoculation purportedly said “We’re never gonna learn about how safe the vaccine is until we start giving it—that’s the way it goes.”

It remains to be determined if the Pfizer ad turns out to be more impressive or accepted than the Kamala Harris rebranding effort that used child actors.

So far, the response to the Pfizer ad appears to be mostly negative. Here is a sampling:

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