Revenge of the little guys: GameStop investors troll hedge fund billionaires with taunting billboards


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Empowered by boatloads of newly earned cash, the “little guys” of  WallStreetBets are investing in massive digital billboard and plane ads for the express purpose of mocking the hedge fund billionaires who got their butts royally whipped last week.

Over in New York City, the investors purchased a billboard ad that displayed “$GME GO BRRR” for an hour on Friday. $GME is GameStop’s stock exchange symbol, while “go brrr” is a reference to the Money Printer Go Brrr meme.

The original meme depicted a man “representing the federal reserve printing money to prop up the bond market in attempts to prevent an economic downturn” casually saying “money bringer go brrr” as the money printed, according to Know Your Meme.

Now check out the billboard:

There’s a word for this: Savage.

Meanwhile, in Hollywood, the investors paid for a plane to fly a banner with the words “WE ARE ALL GAMESTOP ❤️ WALLSTREETBETS” plastered on it.


BRING ME HIGHER LOVE, TAKE ME TO THE MOON BB!!!! 🚀🚀🚀 from r/OperationAirProp

And over in San Francisco, another plane was chartered — this one for the purpose of flying a banner reading “SUCK MY NUTS ROBINHOOD.”

Robinhood is the stock app that’s come under heavy fire for inexplicably blocking GameStop stock purchases after the r/WallStreetBets crowd jacked up its price.


And over in Miami Beach, another plane was spotted flying by with a banner reading “BUY GAMESTOP STOCK! WSB.”


No matter where you go, the message is the same: The investors of WallStreetBets are the good guys, and the hedge fund managers and their proxies (i.e., Robinhood, media pundits, etc.) are without a doubt the bad guys.

This isn’t to say that the ads were procured as part of a concerted effort. They were mainly purchased by individual investors or supporters of the WSB movement.

According to the New York Post, the Times Square ad was purchased by digital billboard maker Matei Psatta in solidarity with the WSJ crowd.

“Psatta, 29 — who is also active on Reddit — told The Post his Times Square billboard cost him just $18, since it was just a one hour purchase from his own company,” according to the Post.

“Did it purely to support the movement and make some people smile. I’m considering running another but want to see how the sentiment is on Monday,” he told the outlet.

The movement sprung into existence last week when members of the r/WallStreetBets chatroom teamed up to spike GameStop’s stock in a bid to teach hedge fund managers a lesson. The managers had been using their vast quantities of wealth and power to keep GameStop’s stock from rising. By spiking the stock’s price, WSB cost them billions.

This uprising against the establishment triggered an outpouring of united support from the left and right, with everyone from radical Rep. Alexandria Ocasio-Cortez to former President Donald Trump’s eldest son, Donald Trump Jr., cheering.

The unprecedented move sparked rage from the establishment elites, who responded by banning the chatroom, linking WSB to “Nazis” and former President Donald Trump, blocking additional stock purchases of GameStop and complaining about populism.

The general consensus was that the movement — one embraced by both right-wingers and left-wingers — was an example of the dangers of populism.

A national correspondent for The Week even linked the uprising to QAnon.

“The ridiculous narrative according to which the Great Gamestop Short Squeeze was some kind of revolt against unnamed representatives of the financial elite did not emerge from the fecund imagination of a Steve Bannon or a Jacob Wohl,” The Week correspondent Matthew Walther wrote.

“Rather it appears to be the result of spontaneous generation, an essentially untraceable organic growth like QAnon. It was as if hundreds of thousands, perhaps even millions of people had decided simultaneously to create the South Sea Bubble to own the libs.”

Except many of the people cheering on WSB have been “libs.” And when Robinhood suddenly began blocking GameStop stock purchases, it was “libs” (and conservatives like Trump Jr.) who rushed in to condemn it.


Conversely, it was establishment elites — particularly in the media — who rushed to cry tears over the alleged pain and suffering of the hedge fund managers.

For instance, The New York Times described the WSJ investors as “dumb money … propelled by a mix of greed and boredom.”


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