It’s not quite as bad as Kendall Jenner’s Pepsi ad, but Coke’s ad celebrating women’s driving rights is weird

[sharenow]

It must be hard working at a soda company’s marketing department.

After all, there are only so many ways you can tell people “drink our sugary beverage, it’s better than other people’s sugary beverages.”

And ever since Coca Cola’s famous “Buy the World a Coke” ad that featured a group of singing multicultural teenagers, companies have been eager to jump on the “social progress” bandwagon.

Now Coke is at it again, but the reception is mixed.

Earlier this month, Coca Cola broadcast a commercial in Saudi Arabia capitalizing on the nation’s recent decision allowing women to drive, New York Post reports.

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The ad, which has over 80,000 views on Youtube, depicts a Saudi father teaching his hijab-clad daughter how to drive on a dirt road in the middle of the desert.

The girl has a hard time working the accelerator at first, but quickly finds her groove with the help of a trusty bottle of ice-cold classic Coke.

Sounds innocent enough, right? Many people praised the one-minute TV spot for its representation of women’s rights and families.

https://twitter.com/holzhueterkatie/status/927885581979455494

Others were not so pleased.

https://twitter.com/RoseyTrooops/status/927805545070948352

Some viewers even compared the Coke ad to Pepsi’s controversial famous “protest” commercial featuring Kendall Jenner.

The Pepsi ad faced harsh criticism for depicting a large protest (reminiscent of the #BlackLivesMatter and #Resist movements), which comes to a happy conclusion when Kendall Jenner grabs a Pepsi can and hands it to one of the policemen overseeing the gathering.

Pepsi went so far as to pull the ad from the internet.

https://twitter.com/tourejansari/status/915091280052359168

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