Pepsi Cola’s attempt to appeal to the protest generation blew up in its face on Tuesday.
The company used model, and Kardashian sister, Kendall Jenner in the ad titled “Live for Now Moments Anthem,” to show how all we need is Pepsi to unite the divide between police and the anti-law enforcement Black Lives Matter movement.
It showed Jenner at a photo shoot when she suddenly catches a protest going by and decides that she, and her soothing soft drink, can quell the tension and anger.
Jenner walked through the angry crowd until she finally approached a police officer and handed him a Pepsi.
The big ending? The officer drinking the Pepsi as the formerly angry crowd erupted in raucous cheers of unity.
If they wanted to unify people, Pepsi might have reached it’s goal … just not in the way it wanted.
Rather than attracting social justice warriors, the #Resist and Black Lives Matter crowd lost their collective minds on the company, while those on the right laughed at them.
It was tough to find anyone that thought this commercial was a good idea.
— Yashar (@yashar) April 4, 2017
Pepsi dares to try to turn Black Lives Matter/The Resistance/etc. into a corporate opportunity. Advertisement is terrible!!!!!
— Roxie (@roxie32819) April 5, 2017
i get it now. if black lives matter protesters would’ve handed a pepsi to the cops they wouldnt of gotten tear gassed. it’s so clear now.
— quinta b. (@quintabrunson) April 4, 2017
Me: *Walks into a KKK rally.*
Me: *Hands KKK leader a can of Pepsi.*
KKK Leader: “Black Lives Matter”
Thanks for the tip Kendall Jenner.
— Hamzah (@Hamzah_AlS) April 5, 2017
— Charles M. Blow (@CharlesMBlow) April 5, 2017
— Missing Link (@MissngLnk) April 4, 2017
theory: that Kendall Jenner Pepsi ad is actually a Coke ad
— Chris Gayomali (@chrisgayomali) April 4, 2017
I wish Eric Garner knew all he needed was a Pepsi. Smh
— X (@XLNB) April 5, 2017
If the point of that Pepsi ad was to prompt a heated debate over whether Pepsi sucks or not they definitely succeeded.
— Nathaniel Friedman (@freedarko) April 4, 2017
i also think the pepsi ad is bad. it should have been more racist
— leon (@leyawn) April 4, 2017
.@pepsi delete your company.
— Rilgood (@rilgood) April 4, 2017
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