The latest “Undercover Boss” had reality slap him in the face when the CEO saw his store robbed, on camera.
Sam Dushey, president and CEO of Shoppers World, which Dushey’s grandfather (also named Sam) founded in the 1930’s, appeared on the reality TV show disguised as a surfer dude named “Alex,” Newsbusters reported Monday.
Shoppers World operates 40 discount apparel and merchandise stores from New York to Texas, according to the company’s website. In this episode, “Alex” visited four stores, two in New York (one was the original location in Brooklyn), one in Georgia, and one in Cleveland, Ohio.
In the Cleveland store, Dushey was shocked when an actual theft occurred, and the store had zero security to stop it. “Where’s security?” he asked. “We’re the security,” an employee named Carol responded.
Large chain stores employ sophisticated electronic and human “loss prevention” to stop shoplifters and thieves, but no system is perfect. Plus, legally, stores have a much higher bar to meet before stopping a potential thief.
One former law enforcement officer wrote on social media site Quora that store security “essentially has to witness, or witness in tandem with a coordinating camera operator, the entire act as it progresses.”
This means that loss prevention has to see the person take the item, move through the store with it, and attempt to leave without paying. That takes time and effort smaller companies simply don’t have.
Jay Gurewitsch, an independent store owner in NYC, wrote, “My LPO, or Loss Prevention Officer, is me and my 5 employees, only 2 or 3 of which are on the floor at any one time.”
Dushey learned that his Cleveland store gets ripped off “once of twice a day,” and decided to do something about it. Contrary to the liberal narrative of greedy CEOs, this business leader rewarded the employees at that store with $5,000 checks–and over a million dollars worth of security measures to improve worker safety and help stop thefts.
Watch the on-camera theft below.