A Facebook “configuration change” impacted users’ feeds in an unusual way early Wednesday leading many to believe that the social media platform may have been hacked.
Of the 2.8 billion global users of Facebook, thousands began reporting troubles as their feeds were awash with strangers posting comments to the pages of celebrities. According to the website Downdetector which monitors outages on websites, a spike in problems for the platform began early in the morning for the eastern timezone.
“User reports indicate Facebook is having problems since 2:00 AM EDT,” they posted on Twitter. A graph on their website also showed the massive spike in reported issues occurring.
User reports indicate Facebook is having problems since 2:00 AM EDT. https://t.co/8wgYQLL5s2 RT if you're also having problems #Facebookdown
— Downdetector (@downdetector) August 24, 2022
Confused users began flocking to Twitter to share images of the problems they were experiencing on Facebook to see if others were having similar troubles with their feeds.
So confused on what’s happening 😭 #facebookdown pic.twitter.com/CAW7AByq6L
— Nik 🦇 (@nikkelmar) August 24, 2022
Is this only happening to me or is everyone facing the same problem? Any idea about it?#facebookdown #MarkZuckerberg #Facebook pic.twitter.com/y8N2MqTloe
— Mr. PROTON (@trynafindfaiz) August 24, 2022
People coming to twitter to check if #Facebook is #Hacked #facebookdown #facebookhacked #facebookfeed #feed #celebrities pic.twitter.com/vh2qN89KfC
— jaoba (@muvilais) August 24, 2022
people heading to twitter to check if anyone else’s Facebook is full of people posting on celebrity profiles 🤣🤣 #Facebook #zuckerberg #facebookdown pic.twitter.com/fG2WirInBf
— Kieran Delaney (@KieranDelaney_) August 24, 2022
Meta, the parent company of Facebook initially reported, “We’re aware that some people are having trouble with their Facebook Feed. We’re working to get things back to normal as quickly as possible and we apologise for any inconvenience.”
From Meta: "We’re aware that some people are having trouble with their Facebook Feed. We’re working to get things back to normal as quickly as possible and we apologise for any inconvenience." https://t.co/Q45z9lgbOS
— Thomas Brewster (@iblametom) August 24, 2022
In a later update, the head of innovation communications for Meta Alexandru Voica posted to Twitter, “Earlier today, a configuration change caused some people to have trouble with their Facebook Feed. We resolved the issue as quickly as possible for everyone who was impacted and we apologize for any inconvenience.”
Earlier today, a configuration change caused some people to have trouble with their Facebook Feed. We resolved the issue as quickly as possible for everyone who was impacted, and we apologize for any inconvenience.
— Alexandru Voica 💀 (@alexvoica) August 24, 2022
According to the Daily Mail, this configuration change is related to feedback from users who had grown tired of the “algorithmically-driven” content that had taken over the platform since 2011.
Facebook is now splitting its homepage into separate tabs so that users can maintain the current experience with a “Home” feed that offers up promoted content or access the “Feed” tab which will show them a chronological order of pages and people that they follow.
Evidently, the problem had been resolved for most users within three hours of initial reports. Last October, Meta’s social media platforms including Facebook and Instagram experienced three major outages, according to Forbes. Of those, the worst had occurred on Oct. 4 and left the platforms down for around six hours. It is believed that those outages had cost the company as much as $100 million in lost revenue.
This time around, some users were pleased with the apparent glitch and sought ways to capitalize on the issue by using the extensive reach of celebrity accounts to promote their own missions that, according to The Verge, included “spamming PayPal donation links or promoting cryptocurrency projects.”
It’s carnage out there folks pic.twitter.com/DgpmcwuiCn
— jon.porter (@JonPorty) August 24, 2022
me posting memes to different celeb fb page right now/#facebookdown #facebookhacked #Facebook pic.twitter.com/SNn4uNtqER
— _weLskkieeee (@welskiee) August 24, 2022
Of course, the glitch on the major platform would not be complete without a fair share of users taking shots at Facebook co-founder and Meta CEO Mark Zuckerberg and his team’s efforts to correct the problem before it got further out of hand.
eenny meeny miney mo! try another bug lets go!#facebookhacked #facebook #facebookdown pic.twitter.com/SJIaj5v8SB
— _weLskkieeee (@welskiee) August 24, 2022
Mark Zuckerberg trying to restart facebook manually#facebookhacked #facebookdown pic.twitter.com/cAsR6BHRkx
— Rifat (Mad Camels Minting now) (@ImRifatKing) August 24, 2022
Mark Zuckerberg right now 😂 #facebook #facebookhacked #facebookdown pic.twitter.com/xVHGtpeSXh
— Adil (@marketngs) August 24, 2022
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