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Double whammy: Numerous products show increase in ‘shrinkflation’ as inflation grows under Biden economy

June 9, 2022 | | Print Article

(Video Credit: Associated Press)

As Americans suffer under the burden of staggering inflation, retailers are reportedly engaging in “shrinkflation” by reducing the size of products to dishonestly hide skyrocketing prices.

In other words, some of the items we buy may stay the same price or even drop in cost but if you check the size or amount, it has probably been reduced in an attempt to hide inflation biting. What you think you see is definitely not what you are getting in stores these days when it comes to quantity or size versus what you pay. The sleight of hand to communicate less is more to consumers is simply not working.

“Notable brands to ‘shrinkflate’ their products in recent months as the American dollar continues to lessen in value include Charmin, Bounty, and Gatorade, which have all been downsized in recent months but have retained their previous prices,” the Daily Mail reported Wednesday.

“Joining the parade of downsized products is cereal stalwart Honey Bunches of Oats, which has seen the weight of its standard box, previously 14.5 ounces, lessen to 12 ounces — a reduction of roughly 17 percent,” the media outlet noted.

(Video Credit: The Daily Mail)

https://twitter.com/WallStreetSilv/status/1534248828202795010

Angel Soft toilet paper is also reducing its roll size from 425 sheets to 320, according to the Daily Mail. Bounty paper towels have shrunk from 165 sheets per roll to 147 as of late last year. Gatorade has noticeably dropped the size of its bottles from 32 ounces to 28 ounces. “Shrinkflation” is hitting most items on store shelves now as inflation keeps climbing and the value of the dollar keeps dropping.

Companies are ostensibly attempting to trick consumers into not noticing the incredible shrinkage of their products by keeping containers the same size instead of just owning what they are doing. They are likely hoping that consumers won’t notice, but that almost never works.

Folger’s coffee is a great example of this kind of flawed logic. They have cut the amount of coffee per container attributing it to new and improved roasting methods. The explanation has angered buyers instead of mollifying them. Consumers just aren’t buying the ploys and excuses manufacturers are putting out there anymore.

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“Last month, the company elected to dramatically drop the number of ounces displayed on those canisters – previously 51 ounces, now 43.5 ounces – while keeping the number of cups that it says each package will yield, at 400, the same,” the Daily Mail reported. “When confronted about the 7.5 ounce reduction per canister last month on social media, which should see a decrease of more than a dozen cups of coffee, the company cited a new, more efficient bean pressing technology as to why the cup count has not been changed.”

“We have employed a new, roasting technology that makes the most out of every bean — resulting in lighter-weight coffee grounds that deliver the same taste you love across the same number of brewed cups,” the company justified on Twitter. “Through the use of this new roasting process, we’re able to get more coffee flavor from each bean while providing the same amount of coffee servings.”

“The total weight of our coffee products will be reduced, but the amount of coffee you receive, by way of total servings, will remain the exact same. Hope this clears up any confusion,” the company lamely claimed.

The rationalization for the reduced amount didn’t go over well with customers.

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Kleenex has had five tissues disappear from each of its trademark Ultra-Soft boxes, going from 65 to 60. That’s nearly a 10 percent decrease.

https://twitter.com/WallStreetSilv/status/1534399827873767424

Arm & Hammer has shrunk its 75-ounce bottle of laundry detergent to 67.5 ounces.

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Other brands shrinking their products in recent months include Crest, Wheat Thins, Quaker, Ziploc, and Dial.

“Shrinkflation” is nothing new but since President Joe Biden has come into office and inflation has gone through the proverbial roof, it has really taken off. Not only are Americans being crushed at the gas pump, they increasingly can’t afford to put food on the table.

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Terresa Monroe-Hamilton
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11 thoughts on “Double whammy: Numerous products show increase in ‘shrinkflation’ as inflation grows under Biden economy”

  1. This started a few years back (Obama Admin) with canned tuna. It went from 6oz to 5oz and now Tuna Helper needs 2 cans of tuna instead of one. Price never went down. Italso happened with ice cream – 1/2 gallon (64oz) went to the “new” half gallon of 52oz and the price actually went up. Thinking about making your own? Heavy cream shot up over 50% so it’s not cost effective to make your own now. Go back further??? A Hershey bar was 5 cents in 1970. Now, a smaller bar costs close to $1.00. Check your grocery store produce…Bing Cherries are close to $7.00 a pound, Cantaloupes, picked too soon, around 80 cents per pound, that were held in cold storage and shot with nitrogen to make them “look” ripe – NO FLAVOR whatsoever. Don’t believe me? Grow one vine of cantaloupe and you will never buy them from your grocery store again. Same with strawberries, red on the outside, white on the inside – NO Flavor! Same with Peaches, Apples and Oranges. Oranges are no longer “juicy”, Apples taste dried out, Peaches are as hard as a rock. Start growing your own people. At this point your children and grandchildren will never know what “REAL” fruits and vegetables taste like.

  2. A person would have to be completely out of touch to not notice the shrinking size of product. If it’s believed that manufacturers and retailers are fooling anyone, they are as stupid and out of touch as the current administration! Everything has become a game. We’re constantly being pushed or screwed with by big business and government! How long before Biden is locked in his basement……. he’s a freak!!!!!

  3. With absolutely no info to the customer. That’s called bait and switch.

  4. My Wife and I frequently buy high quality frozen meals for supper. Just lately I have noticed that the QUALITY and QUANTITY of the meat entrée in these meals had been noticeably reduced, even though the price has increased recently also. A double whammy of INFLATION and SHRINKFLATION.

  5. On the bright side, I used to start babbling about half way thru my second six pack, now I don’t start sounding stupid till I’m well into my third.

    1. HA! HA! So the brewer of the yak pee you drink has lowered the alcohol level to reduce costs.

  6. All part of the Xid-n cabal`s plan to destroy America, which they will replace with a techno totalitarian system that will make nazi germany and the soviet union look meek and mild.

  7. This shrinkage has kept Dollar General expanding and expanding. As they have smaller containers for sale, the middle class can buy cheaper and think they are getting a better price than a grocery store.

  8. This administration better address their commie armies of BLM and Antifa’s, these people are so dumbed down they won’t be prepared for what this administration has intentionally caused for citizens of the world. They will run rampant harming, stealing and justifying their actions on their own stupidities as they have done in the last few years. Warnings have been put out there. The only ones to be harmed by this administration are the middle class and the poor while they go to their safe places and deem all people terrorists. This is their bottom line.

  9. Attributed to all those who hate America, capitalism, free markets and secure elections! Scoundrel demonrats!

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