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Target CEO predicts big changes in spending habits as inflation rises; Biden brushes off empty shelves

January 20, 2022 | | Print Article

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Target CEO Brian Cornell predicted that skyrocketing prices will lead to changes in the shopping and dining habits of Americans as they adjust to the ongoing deterioration of the nation under the disastrous stewardship of President Joe Biden.

In remarks at a National Retail Federation event on Sunday, the top executive for one of America’s top retail chains and most recognizable brands said that increases in the cost of gas, food, and other items will result in consumers driving less, consolidating trips and dining more often at home, adjustments driven by the need to survive in an uncertain era.

“Some of the historical ways consumers react to inflation will play out again in 2022,” he said, according to Bloomberg.

“You’ll drive fewer miles, you’ll consolidate the number of times and locations where you shop,” added Cornell. “You’ll probably spend a little more eating at home versus your favorite restaurant, and you might make some trade-offs between a national brand and an own brand.”

With inflation at the highest level in decades, Cornell and other CEOs will be watching closely for changes in shopping patterns.

“We’re going to learn a lot about how the consumer reacts in the next 60, 90, 120 days to rising prices,” he said.

According to the latest figures from the U.S. Department of Labor and Statistics, inflation clocked in at 7 % in December, a brisk pace not seen in nearly 40 years as Americans continue to be battered by high prices and forced to make cutbacks in other areas to put food on the table.

Additionally, retail sales in December also plunged, underscoring growing concerns about the state of the economy that contradict the rosy message put out by the White House.

Twitter reacted to Cornell’s prediction:

Despite the obvious squeeze on Americans’ pocketbooks, Biden patted himself on the back during his Wednesday press conference which was well-received by partisan Democrats as well as others who do not inhabit the reality-based world.

Biden also denied that there were shortages, ignoring images on social media and television that show large sections of grocery stores devoid of product.

While Biden and his fellow Democrats remain focused on such things like the so-called “insurrection,” killing the filibuster and putting elections under total control of their party under the false pretense of voting rights, Americans who are concerned with real issues are tightening their belts and counting down the days until November.

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Chris Donaldson
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