Latest

Fox News continues to dominate the airways, MSNBC’s Maddow left out in the cold

December 18, 2021 | | Print Article

Get the latest BPR news delivered free to your inbox daily. SIGN UP HERE

With the end of 2021 quickly approaching, Fox News Channel continues to dominate the airways and will, assuming the trend stays fixed, continue dominating to and through 2022.

This week, in particular, Fox News fared especially well, with the network taking the top 11 ratings spots on Thursday, according to Mediaite.

“Fox’s The Five was the most-watched show with 3.17 total average viewers, while Tucker Carlson Tonight finished second in all of cable news with 2.95 million total average viewers. … Fox’s morning and day time line up including Fox & Friends, America’s Newsroom, The Faulkner Focus, and Outnumbered all beat every program on CNN and MSNBC in the demo,” the outlet reported.

CNN peaked at 8:00 pm with 878,000 viewers, while MSNBC peaked at 9:00 pm with 2.127 million viewers.

While those numbers may sound decent, the problem is that the bulk of their audience was comprised of veritable children and senior citizens.

CNN’s peak included just 182,000 Americans between the key ages of 25 and 54, while MSNBC’s peak included only 221,000.

The average 25-54 demo per show meanwhile was just 87,000 for MSNBC and 104,000 for CNN during the day. Fox News, meanwhile, averaged 249,000 Americans per show in the key demographic. The nighttime numbers were even better, with Fox News coming out at 337,000 to CNN’s 156,000 and MSNBC’s 161,000.

Thursday’s numbers were no fluke.

“Fox News was the most watched cable news channel in America for the sixth consecutive year in 2021,” according to a report from The Hill.

“Fox averaged 1.3 million in total day viewers this year, compared to 919,000 at MSNBC and 787,000 watching CNN. In prime time, Fox averaged 2.3 million viewers, including an average of 374,000 within the industry’s coveted 25- to 54-year-old demographic,” the report reads.

The data reviewed by The Hill shows that “Fox held 44 percent of the cable news audience in total day viewership and 47 percent of audience share in total viewers in prime time in 2021, an increase from last year.”

In a statement celebrating this accomplishment, Fox News Media CEO Suzanne Scott said, “As we embark on our 20th year as the leader in cable news, the last six of which as number one in all of cable, I am incredibly proud of the unrivaled success we’ve had at FOX News Channel.”

“Not only were we the only network to grow our audience share, but we did so while changing our lineup and transforming the entire late-night television landscape in the process, ensuring our continued momentum for many years to come,” Scott added.

Note that “cable news” is comprised of dozens of channels, ranging from CNN and MSNBC to CNBC, The Weather Channel, Bloomberg Television, etc.

Cable itself, on the other hand, contains thousands of channels, and even among that group, Fox News continues to come out on top.

According to data from Showbuzz Daily, a site launched by former NBC scheduling executive Mitch Metcalf, on Thursday the top video cable channels, ratings-wise, included 14 Fox News shows, including “Tucker Carlson Tonight” in 8th place, “The Five” in 14th place, “America’s Newsroom” in 20th place, “Gutfeld!” in 22nd place, etc.

Not included among the top 50 were any CNN shows. MSNBC meanwhile made it into the 28th spot with “The Rachel Maddow Show.”

(Source: Showbuzz Daily)

These numbers suggest Fox News is doing something right while its competitors, particularly CNN, have some work to do.

Some have speculated that CNN would fare better if it’d focus more on reporting and less on talking about Fox News.

This past week, for instance, CNN host Don Lemon argued that the Biden administration should not call on Fox News reporters during briefings because the network isn’t “a real news organization.”

Lemon isn’t alone in feeling this way. Many in the establishment press resent or outright hate Fox News. The reason why, most suspect, is because Fox News is the only establishment network that consistently plays an adversarial role instead of accepting the Biden administration’s narratives hook, line and sinker.

Lemon himself spent some time this past week sycophantically praising President Joe Biden for a purported 7 cent drop in gas prices while ignoring all the Biden policies that critics say are partially responsible for all the inflated prices, including the price of gas.

Meanwhile, a report emerged about a week earlier that senior establishment media officials have been attending secret White House meetings to receive briefings on how “to reshape coverage” to fit the administration’s agenda.

Fox News, it appears, did not participate in these meetings.

“[S]ince those meetings, the coverage seems to have changed!” Fox News contributor Joe Concha wrote in a piece published Friday.

“The good news is that many of these news organizations and people have lost their credibility. Their influence is a fraction of what it once was,” he added.

It’s very unlikely he’d have written such a piece had his own employer been involved.

DONATE TO BIZPAC REVIEW

Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!

$10
$15
$25
$50
Other
$
Success! Thank you for donating. Please share BPR content to help combat the lies.
Vivek Saxena
Latest posts by Vivek Saxena (see all)

Comment

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

BPR INSIDER COMMENTS

Scroll down for non-member comments or join our insider conversations by becoming a member. We'd love to have you!

Latest Articles