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Woke corporate fat cats aren’t getting the message: Majority of Americans despise their company activism

December 3, 2021 | | Print Article

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According to a new study conducted by the Brunswick Group, Americans are decidedly against woke corporations delving into politics and overwhelmingly view corporate activism as self-serving phony panderism used for marketing and manipulation.

Consumers have made it exceedingly clear that they don’t approve of actions such as Disney firing actress Gina Carano, the censorship of Dr. Seuss’ books, or Amazon pulling a documentary about Supreme Court Justice Clarence Thomas. Many have protested by ditching companies that pull these kinds of stunts but corporations don’t seem to be getting the message.

A jaw-dropping 63 percent of corporate executives “agree unequivocally that companies should speak out on social issues.” But their politicized viewpoints don’t align with those of voters. Only 36 percent agree with them. Corporate leaders also seem to have “a highly inflated sense of how effective corporate communication has been on social issues compared to voters,” according to the study.

Unbelievably, 74 percent of business executives actually think corporate activism is effective. Voters don’t see it that way… only 39 percent believe it works.

According to the study, the virtue-signaling by corporations doesn’t make a lot of sense considering they spend billions on marketing campaigns to project their wokeness and people see it as inauthentic and hypocritical.

Over 60 percent of voters think “companies only speak out on social issues to look better to consumers and are not being sincere.” Meanwhile, 57 percent of executives disingenuously claim that corporations “speak out on social issues because they want to achieve real change.”

The findings are in sync with an April Rasmussen Reports survey that found 37 percent of adults strongly disapproved of Coca-Cola’s attack against Georgia’s voter integrity law and therefore made them less likely to buy Coke products.

An unsurprising 52 percent of Republicans told Rasmussen they were less likely to buy Coke products because of their election-law stance. They were joined by 24 percent of Democrats and 38 percent of Independents. Following the Georgia stunt, Coke’s stock plummeted in January and is still struggling.

Coca-Cola claimed that Georgia’s voter integrity law “makes it harder for people to vote, not easier.” But many contend that isn’t true since it expands early voting, requires funding to stop precinct voting lines from getting too long and guarantees a minimum number of ballot drop boxes.

Even with all the radical progressivism in corporations, there is still one subject that woke corporate activists won’t touch… China. They refuse to acknowledge Muslim Uighur concentration camps throughout the communist nation or the fact that they use slave labor. The totalitarian state is renowned for human rights violations but big companies are mum on the subject damaging their claims and brands even more in the eyes of Americans.

Companies such as Nike, the NFL, Vans, Tiffany, and Marriott all bend the knee to the communist Chinese over business dealings. There’s just too much money to be made to stand on morals or ethics evidently.

Numerous polls show that Americans don’t like or trust the Communist Chinese Party and don’t want our country or companies crawling into bed with them. But so far, major corporations aren’t listening and are instead chasing Chinese profits regardless of how it damages their brand at home.

There is no love for corporate activism on social media either:

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