Disclosure: BizPac Review is proud to be partnered with a media conglomerate owned by Ryan Coyne.
A viral video ad produced by Olympic Media and dubbed one of the most patriotic productions in recent memory was the topic of focus Sunday on “Fox & Friends.” Co-hosts lauded the underlying message of the emotional spot.
“Beautiful. Worth watching the whole thing. I came across it a couple of days ago,” co-host Pete Hegseth exclaimed. “Amazing!”
The segment began with a short introductory clip of the ad, which features a prophetic Reagan — who served two of the most successful terms as president in the 1980s — contemplating whether American children were being properly taught about the country “and what she represents.”
Reagan’s words are juxtaposed with images of riots, destruction of statues of historical figures, and the teaching of racist materials claiming white-centric systemic racism.
“If we forget what we did, we won’t know who we are,” Reagan goes on to say, along with video clips of Americans accomplishing extraordinary things.
“We the People Wine say they stand for American exceptionalism, free markets, free people, free speech and exceptional wine,” Hegseth said as he introduced Ryan Coyne, founder and CEO of We the People Wine.
“What we wanted to do is build a brand about American exceptionalism. As you mentioned, free people, free markets, free speech — all the values we think are under attack by woke culture. We think we did a pretty good job of illustrating that,” Coyne said.
Hegseth and co-host Will Cain agreed, with the former, asking Coyne if, in an environment where corporate CEOs are increasingly adopting left-wing, anti-American stances and values if he sees a major opportunity for a brand that focuses on rekindling a patriotic spirit.
“Absolutely. You see companies like Nike, you see big tech censoring free speech, and I think most Americans value free speech and want corporate brands and others to stand up for it. And that’s what we’re trying to do.
“We wanted to build a brand that would bring people together and stand up for these values and we thought wine was the best opportunity to do that. What brings people together more than raising a toast of and to we the people?” Coyne added.
Cain said that he and Hegseth had discussed off-camera the issue of creating products that Americans “can gravitate to” as a means of supporting the country’s founding principles, adding that he is hopeful that Americans participate in this kind of support.
“You don’t have to give money to people who hate you,” Cain said, which elicited agreement from Coyne.
“Absolutely right. We’ve seen that in the reception of the video. Seven million views or so over the past couple of days. Right now we are selling tens of thousands of bottles a day,” Coyne said, going on to give the company’s wine website (WeThePeople.wine) and asking people to “join the wine club and join the community that we’re building.”
The co-hosts and Coyne also pointed out that a portion of all wine proceeds goes to support pro-American values candidates for office.
“This is not a fly-by-night opportunity. This brand is putting its money where its mouth is. We’re vetting a number of different organizations right now,” Coyne continued. “The Working Warrior Foundation is one we know well that will be a part of that. They train veterans, get them jobs. Those types of organizations are going to be key as we build this brand and build this community.”
The co-hosts also noted that We the People Wine is “proudly made in the USA” in California.
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