Victoria’s Secret has chosen going full woke over earning a profit, succumbing to the hypersensitivities on the left to embark on a major rebranding.
Gone are the beautiful Angels supermodels who’ve long represented the women’s lingerie company, with the likes of angry feminist Megan Rapinoe, the Trump-hating gay soccer player, becoming Victoria’s Secret’s new brand ambassadors, the New York Times reported.
Even the standard size 32B mannequins on display in their stores didn’t make the cut, as the forms representing the female figure will now come in new shapes and sizes.
“When the world was changing, we were too slow to respond. We needed to stop being about what men want and to be about what women want,” Victoria’s Secret CEO Martin Waters told the Times, in reference to the rebranding.
The paper said the company has been “scrutinized heavily in recent years for its owner’s relationship with the late sex offender Jeffrey Epstein and revelations about a misogynistic corporate culture that trafficked in sexism, sizeism and ageism.”
So the world famous sexy runway models are being replaced by “women famous for their achievements and not their proportions.”
— Charlotte Clymer 🏳️🌈 (@cmclymer) September 23, 2017
The Times reported that other women tapped to represent the company include “Eileen Gu, a 17-year-old Chinese American freestyle skier and soon-to-be Olympian; the 29-year-old biracial model and inclusivity advocate Paloma Elsesser, who was the rare size 14 woman on the cover of Vogue; and Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor.”
The new brand ambassadors also include Valentina Sampaio, a Brazilian trans model; South Sudanese refugee Adut Akech; and Amanda de Cadenet, photographer and founder of #Girlgaze, the digital platform for female photographers.
The seven women are fittingly called the VS Collective, and will “alternately advise the brand, appear in ads and promote Victoria’s Secret on Instagram,” the article said.
The radical left Rapinoe called the company’s traditional marketing approach “really harmful,” and declared that “functionality” is sexy.
“As a gay woman, I think a lot about what we think is sexy, and we are afforded the ability to do that, because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated,” she told the paper. “I think functionality is probably the sexiest thing we could possibly achieve in life. Sometimes just cool is sexy too.”
Victoria’s Secret hasn’t had a fashion show since 2018, and Waters said it would most likely return in 2022, but in a very different form from the past as the company tries to redefine sexy in a politically correct manner.
Here’s a quick sampling of responses to the story from Twitter:
Some of the dumbest people run the most powerful companies on earth and it’s hilarious watching them destroy themselves.
Megan Rapinoe?? Nobody likes feminists. Nobody. Even other feminists hate feminists. They’re the least appealing people on the planet. https://t.co/4C2i7z2mMx
— Jesse Kelly (@JesseKellyDC) June 16, 2021
Victoria’s Secret is finally attacking The Male Gaze. https://t.co/aXM7pHFHmR
— Jon Gabriel (@exjon) June 16, 2021
All of the ugly chicks agreeing with Victoria’s Secret’s new wokeness were the ones who didn’t shop there because no one wanted to see them undressed.
Dumbest. Brand. Strategy. Ever.
— John Cardillo (@johncardillo) June 17, 2021
Go woke go broke, underwear edition. https://t.co/At5vZfCmBq
— Bethany S. Mandel (@bethanyshondark) June 16, 2021
what PR agency suggested this garbage? women want to look like the angels. no one wants to look like megan rapinoe. https://t.co/rJMA5wqkfx
— Jessica O’Donnell (@heckyessica) June 16, 2021
- Star player sets off firestorm for mulling retirement over NFL’s new harsh vaccine penalties - July 23, 2021
- At least two Jan 6 attorneys describe brutal conditions and ‘beatdowns’ allegedly by jail guards - July 23, 2021
- Facebook moderators in US, Europe demand an end to stifling NDAs and ‘culture of fear and secrecy’ - July 23, 2021