Left-wing activist David Hogg announced on Twitter Saturday that he is bowing out of a venture to start a “progressive” and “ethical” pillow company, citing schoolwork and other commitments on his time.
When Hogg, who rose to prominence as an advocate for gun control when he was a student in Parkland, Fla., during a mass shooting in 2018, first announced the venture in February, he said it would compete with outspoken conservative CEO Mike Lindell’s Minnesota-based “My Pillow” company.
“Mike the ‘my pillow guy’ is commenting on his soon too [sic] be progressive competition in the form of a progressive pillow company @williamlegate and I are starting,” Hogg wrote on Twitter, referencing William LeGate, a tech entrepreneur and a software engineer.
“This pillow fight just got very real,” he noted further. “[LaGate] and I can and will run a better business and make a better product all with more happy staff than Mike the pillow guy, while creating US-based Union jobs and helping people.
“We also hope to hire formerly incarcerated people, vets and the workers from MyPillow in the case we put them out of business,” he added.
But for Hogg, anyway, the venture turned out to be too ambitious.
“A couple weeks ago, a very spontaneous interaction over Twitter between me and William LeGate led to us trying to start a progressive pillow company,” Hogg began in a lengthy Twitter thread.
“The goal was and still is to create a great pillow that is sustainably produced in domestic unionized factories and have a percentage of those profits benefit progressive social causes,” he added.
Hogg went on to explain that his “activism, schoolwork, and family commitments” were too much for him to also take on the new venture, to be called “Good Pillow.”
“After many discussions with William and my friends, family and mentors, I made the good faith decision to allow William to bring our vision to life without me,” Hogg continued.
“That vision remains an ethical company that produces products that people need while creating good union paying jobs and supporting social causes at the same time,” he wrote, adding that he has “resigned” and released his “shares” and any claims to ownership in the company.
“Over the next several months, I will be taking some time to focus on my studies in college and advance the gun violence prevention movement with March For Our Lives and personally,” he wrote. “While now may not be the best time for me, I do deeply believe it is incumbent on our country’s businesses to do no harm and empower the communities in which they serve.”
Hogg went on to say that he hopes to one day “shape” the “global community” to make it more “equitable through social entrepreneurship.”
For his part, LeGate responded that it was a “pleasure” to work with Hogg while promising to send him “pillows from the first batch!”
It has been a pleasure working with you, David. I cannot wait to see what you do in the future & we will be sending you pillows from the first batch!
— William LeGate (ig: @legate) (@williamlegate) April 10, 2021
When Hogg first announced his co-venture, he was mocked online for appearing to have little grasp of the enormity of the project.
“I NEED A UNIONIZED PILLOW MANUFACTURER IN THE US,” he announced on Twitter. “We’re having a hard time finding one. If you know one PLEASE dm.”
I NEED A UNIONIZED PILLOW MANUFACTURER IN THE US
We’re having a hard time finding one
If you know one PLEASE dm
— David Hogg (@davidhogg111) February 5, 2021
“Begging for a manufacturer on twitter. Seriously can’t wait for the opportunity to invest in this future pillow juggernaut,” wrote one user.
Begging for a manufacturer on twitter.
Seriously can’t wait for the opportunity to invest in this future pillow juggernaut.
— Guy Faux (@Faux_Guy_) February 5, 2021
“I’M STARTING A PILLOW COMPANY. HOW DO I DO THAT?” American Spectator contributor Stephen Miller added.
I’M STARTING A PILLOW COMPANY
HOW DO I DO THAT?
— Stephen L. Miller (@redsteeze) February 5, 2021
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