My Pillow CEO Mike Lindell announces plans to create social media platform

Mike Lindell, the CEO of My Pillow who staunchly defended former President Donald Trump following last fall’s elections and who was kicked off major social media for espousing conspiracies surrounding President Joe Biden’s victory, says he is going to launch his own platform.

“Every single influencer person on the planet can come there. You’re going to have a platform to speak out,” Lindell said last week during an interview on Charlie Kirk’s podcast. “We’re launching this big platform so all the voices of our country can come back and start telling it like it is again.”

Lindell noted further that on his as-yet-unnamed platform, “you will not need YouTube. You won’t need these places … it will be where everything can be told, because we’ve got to get our voices back. People will be able to talk and not walk on eggshells.”

He went on to say that the new site would launch in “four to five weeks” but did not discuss further details about the proposed site including how it would function.

Twitter banned Lindell permanently in January for alleged repeated violations of the platform’s “Civic Integrity Policy.”

Lindell’s announcement comes as alternative social sites Parler, Gab, and Telegram continue to attract conservatives frustrated with what they claim is censorship and throttling of posts by giant platforms including Facebook and Twitter.

Trump has also been banned by the social media giants and has reportedly discussed launching his own platform as well as other media ventures.

“We’re negotiating with a number of people, and there’s also the other option of building your own site. Because we have more people than anybody. I mean you can literally build your own site,” he said last month in an interview with Newsmax TV. “I really wanted to be somewhat quiet. They wanted me very much on Parler, you know they had a phony report that the man who was in there didn’t–I mean just the opposite, they really wanted me on Parler.”

As for Lindell, he talked of how Google “canceled me on some things” but not before taking “tens of thousands of dollars” from him in ad revenue. He also told Business Insider that he “lost 20 retailers” following the election, which cost him “$65 million this year that I won’t get back.”

Following the election, Lindell pushed the theory that Dominion Voting Systems and associated software switched votes from Trump to Joe Biden in key battleground states, handing the latter the election.

Dominion has filed a $1.3 billion defamation lawsuit against Lindell in late February, though legal and constitutional experts are not at all certain the electronic ballot firm is going to get a dime.

“Whether Lindell was right or wrong, he had the right to express his views, and this is part of the public debate, and I don’t think, unless they can demonstrate that, with malice, he deliberately, willfully, knowingly defamed them,” Harvard Law School professor emeritus Alan Dershowitz told Newsmax TV’s Greg Kelly.

“I don’t think they’re going to get any pillows out of this,” he added.

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Jon Dougherty

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