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British GQ pub mocked over Joe Biden ‘Swagger-in-Chief’ makeover: ‘This is so cringe’

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A British edition of the U.S.-based GQ magazine drew widespread criticism and mocking online over its “Big Fit Makeover” featuring President Joe Biden in varying styles.

“Joe Biden – Swagger-in-Chief,” read the cover of GQ Hype showing a smiling Biden dressed in Western clothing appearing to strum a guitar while sitting on the tailgate of a vintage pickup truck next to three bottles of Budweiser beer.


“From double denim to peak preppy, #46 gets our BIG ‘FIT makeover,” the cover also read.

“#46 is more than the saviour of the Union… He’s a true-blue style icon too…We gave President @JoeBiden a big ‘fit makeover, GQ style, for a special edition of GQHype,” the magazine noted in a tweet featuring the cover and a link to the story.

“It was no real surprise that Joe Biden, the 46th president of the United States, decided to wear an outfit designed entirely by Ralph Lauren for his inauguration on 20 January,” the piece begins.

“Not only was it an expensively stitched demonstration of both his dependability and stability (no sellotaped ties to see here), but it also acted as a super 120s cipher for his unimpeachable patriotism. What could possibly be truer or bluer, after all, than a navy two-piece designed by the undisputed master of all-American elegance?” GQ Hype writer Teo van den Broeke gushed.

“So, in a bid to celebrate the new president’s excellent way with pants, sweaters and sneakers – but also the fact that we no longer need to look at the giant orange buffoon in his two-legged body bags day in, day out – we thought we’d give Biden the all-American makeover of his (but really our) dreams,” the writer continued, appearing to reference former President Donald Trump — who was never featured in glossy magazine puff pieces nor was his real-life former model wife, Melania Trump.

Writing at PJ Media, Stacey Lennox noted that barely two weeks into the new presidency, Joe and Jill Biden have already been feted and celebrated by the pop culture a number of times but that the GQ Hype piece “may be the most absurd.”

“Does Biden even play guitar? This magazine is trying to turn a septuagenarian from Delaware with cognitive issues into a heartthrob. Really? Swagger?” Lennox wrote.

Noting that Americans saw an aggressive side to Joe Biden on the campaign trail, once challenging a Detroit autoworker to fisticuffs and telling an audience he wanted to take President Trump out behind “the gym” and beat him up, while also snapping at reporters who asked about his son, Hunter Biden, and his business dealings.

“These situations are just instances where Biden is a jerk, and they often happen when he is not confident about answering the question posed to him. Most people with an actual swagger are also not gaffe machines,” Lennox wrote. “Bolo ties, big belt buckles, and fringe are not what comes to mind when I think of an East Coast corruptocrat who has been running for president for 50 years and finally won because it couldn’t be Bernie Sanders.”

The fawning GQ piece was also blasted and mocked mercilessly online.

“This is so cringe,” one user wrote. 

Others mocked the portrayals of Biden as well.

Jon Dougherty

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