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Target has taken its bustling “woke” game to the next level by redesigning a store that’d been looted by Black Lives Matter extremists to be more appealing to black people.
Situated in Minneapolis, where riots erupted last spring after the controversial death of black criminal suspect George Floyd, the store was ransacked and looted at the time by the sort of Black Lives Matter extremists who believe looting is “reparations.”
“The store, which sits right between Target’s own headquarters and the spot where Floyd was killed by police, drew a national spotlight when it was looted and burned during [riots] … at the neighboring Third Precinct,” Bloomberg reported Wednesday.
See scenes from the destruction below (*Graphic content):
Six months later, the Target finally reopened this Tuesday.
Target on East Lake Street, located across from the Minneapolis Police third precinct, was the first store that had substantial looting during late May unrest. Tonight in the middle of a snowstorm/blizzard it re-opened. pic.twitter.com/6wHiWPAZYO
— daviss (@daviss) November 11, 2020
But there’s a difference. Thanks to a recommendation from Target’s Racial Equity Action and Change committee, or REACH, the store has reportedly been designed to make “black guests feel overtly welcome.”
The committee was launched in August to promote so-called “inclusivity.”
“Inclusivity is a core value at Target and we’re proud of our work to be an open and welcoming company. After the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and many more, we’re reminded that we need to continue to work urgently, every day to build an inclusive environment for all,” REACH’s website states.
Yet oddly enough, it appears the “inclusivity”-focused committee has directed all of its efforts toward catering to black people and not, say, Asians, Latinos, Jews, Muslims, etc.
For instance, in recommending design changes, the committee advocated for “environments where black guests feel overtly welcome and see themselves represented across our products, marketing and shopping experiences.”
The committee also called for “advanc[ing] black-owned and black-founded businesses by providing access to our resources and expertise,” and “sourc[ing] and design[ing] significantly more products from black creators, designers, vendors, agencies, contractors and suppliers.”
It’s not clear how any of this enhances Target’s longtime goal of so-called “inclusivity” …
— Target News (@TargetNews) April 19, 2016
Regardless, Target’s chief external engagement officer, Laysha Ward, told Bloomberg that the goal is to replicate this seemingly uninclusive design across the country.
“We’re really thinking about this relevant experience that is overtly black and reflecting overtly black needs and culture,” she said.
“We have to make sure that the solutions we’re putting forward are informed by the insights of our own black team members, our black guests, the black community.”
According to the U.S. Census Bureau, blacks comprise 13.4 percent of the population. Latinos meanwhile account for a higher 18.5 percent of the population, though for reasons that remain unclear, Target doesn’t appear interested in catering to them.
News of the Minneapolis Target’s transformation comes during the same week that the retailer has faced accusations of bigotry and intolerance for silencing non-establishment journalists and doctors to appease left-wing extremists.
In response to a complaint from one such extremist, on Thursday the retailer announced via Twitter that it would be removing a book written by journalist Abigail Shrier.
The book, “Irreversible Damage: The Transgender Craze Seducing Our Daughters,” lays out legitimate concerns about the transgender movement, and that apparently is offensive to the “woke” mob. And if it offends the “mob,” it offends Target as well, it would appear:
Thank you so much for bringing this to our attention. We have removed this book from our assortment.
— AskTarget (@AskTarget) November 12, 2020
Target received so much blowback for the tweet above that it backtracked a day later.
Yesterday, we removed a book from https://t.co/Gla4QrFOmf based on feedback we received. We want to offer a broad assortment for our guests and are adding this book back to https://t.co/Gla4QrFOmf. We apologize for any confusion.
— AskTarget (@AskTarget) November 13, 2020
The problem is that while nobody was looking, Target quietly reportedly began removing other books written by non-establishment voices.
— Dr. Debra Soh – THE END OF GENDER is anti-woke (@DrDebraSoh) November 14, 2020
This habitual tendency to silence dissenting ideas seems to belie the billion-dollar corporation’s supposed “mission” to be more “inclusive.”
It seems in fact that when Target refers to “inclusivity,” it only means “inclusion” for some people and some ideas — and not so much for the rest.
Like the following Twitter users rightly noted, “inclusivity doesn’t stop” when some people “decide it does.” Inclusivity is an all or nothing premise, meaning you either practice it in full, or you admit to being noninclusive.
Inclusivity doesn’t stop where SOME trans people decide it does. Guess what, @AskTarget – there are other trans people with different opinions. Some of them like @BuckAngel shared his story with the author. Not very inclusive to silence a trans mans story, is it?
— 〽️ars ⚓️ (@_Mars_F) November 13, 2020
Why are you removing the book? Wouldn’t true inclusivity mean MORE selection, not less?
— worried (@Asmostad) November 13, 2020
Agreed. @AskTarget is centring only one group, it is not centreing gay and lesbian youth, detransitioners and desisters, to whom it is required to grant inclusivity as well.
— Kirstin (@CabsnKings) November 13, 2020
What about women? Anyone worried about their inclusivity? No.
— Manakowhai (@manakowhai) November 13, 2020
“What about women? Anyone worried about their inclusivity?” the latter Twitter user asked.
Likewise, what about every other race? Don’t they deserve to “feel overtly welcome”?