Target store famously gutted by rioters, re-opens with woke design geared toward ‘black guests’

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Target has taken its bustling “woke” game to the next level by redesigning a store that’d been looted by Black Lives Matter extremists to be more appealing to black people.

Situated in Minneapolis, where riots erupted last spring after the controversial death of black criminal suspect George Floyd, the store was ransacked and looted at the time by the sort of Black Lives Matter extremists who believe looting is “reparations.”

“The store, which sits right between Target’s own headquarters and the spot where Floyd was killed by police, drew a national spotlight when it was looted and burned during [riots] … at the neighboring Third Precinct,” Bloomberg reported Wednesday.

See scenes from the destruction below (*Graphic content):

Six months later, the Target finally reopened this Tuesday.


But there’s a difference. Thanks to a recommendation from Target’s Racial Equity Action and Change committee, or REACH, the store has reportedly been designed to make “black guests feel overtly welcome.”

The committee was launched in August to promote so-called “inclusivity.”

“Inclusivity is a core value at Target and we’re proud of our work to be an open and welcoming company. After the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and many more, we’re reminded that we need to continue to work urgently, every day to build an inclusive environment for all,” REACH’s website states.

Yet oddly enough, it appears the “inclusivity”-focused committee has directed all of its efforts toward catering to black people and not, say, Asians, Latinos, Jews, Muslims, etc.

For instance, in recommending design changes, the committee advocated for “environments where black guests feel overtly welcome and see themselves represented across our products, marketing and shopping experiences.”

The committee also called for “advanc[ing] black-owned and black-founded businesses by providing access to our resources and expertise,” and “sourc[ing] and design[ing] significantly more products from black creators, designers, vendors, agencies, contractors and suppliers.”

It’s not clear how any of this enhances Target’s longtime goal of so-called “inclusivity” …

Regardless, Target’s chief external engagement officer, Laysha Ward, told Bloomberg that the goal is to replicate this seemingly uninclusive design across the country.

“We’re really thinking about this relevant experience that is overtly black and reflecting overtly black needs and culture,” she said.

“We have to make sure that the solutions we’re putting forward are informed by the insights of our own black team members, our black guests, the black community.”

According to the U.S. Census Bureau, blacks comprise 13.4 percent of the population. Latinos meanwhile account for a higher 18.5 percent of the population, though for reasons that remain unclear, Target doesn’t appear interested in catering to them.

News of the Minneapolis Target’s transformation comes during the same week that the retailer has faced accusations of bigotry and intolerance for silencing non-establishment journalists and doctors to appease left-wing extremists.

In response to a complaint from one such extremist, on Thursday the retailer announced via Twitter that it would be removing a book written by journalist Abigail Shrier.

The book, “Irreversible Damage: The Transgender Craze Seducing Our Daughters,” lays out legitimate concerns about the transgender movement, and that apparently is offensive to the “woke” mob. And if it offends the “mob,” it offends Target as well, it would appear:

Target received so much blowback for the tweet above that it backtracked a day later.


The problem is that while nobody was looking, Target quietly reportedly began removing other books written by non-establishment voices.


This habitual tendency to silence dissenting ideas seems to belie the billion-dollar corporation’s supposed “mission” to be more “inclusive.”

It seems in fact that when Target refers to “inclusivity,” it only means “inclusion” for some people and some ideas — and not so much for the rest.

Like the following Twitter users rightly noted, “inclusivity doesn’t stop” when some people “decide it does.” Inclusivity is an all or nothing premise, meaning you either practice it in full, or you admit to being noninclusive.

“What about women? Anyone worried about their inclusivity?” the latter Twitter user asked.

Likewise, what about every other race? Don’t they deserve to “feel overtly welcome”?

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Vivek Saxena


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