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PETA claims NFL rejected Kaepernick-inspired Super Bowl commercial that viewers call ‘disgusting’

(Image: PETA screenshot)

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The animal rights group PETA came under heavy fire after releasing a commercial that was purportedly inspired by former NFL player and activist Colin Kaepernick.

Social justice warriors normally courted by the organization delivered the most brutal rebukes as they blasted People for the Ethical Treatment of Animals for “appropriating” the protest against racial injustice sparked by Kaepernick when he kneeled during the playing of the national anthem.

(Source: PETA)

The one-minute animated commercial was “inspired by Colin Kaepernick’s activism against racial inequity and systemic oppression,” the group explained.

“PETA worked with a talented group of advertisers and artists who came up with the idea for our beautiful ad. Positively acknowledged by Kaepernick himself, this project pays homage to all movements that remind us to open our hearts and minds and reject all forms of injustice, including sexism, ableism, racism, ageism, homophobia, and speciesism,” PETA said.

Though the ad was set to air during Sunday’s Super Bowl game, PETA claimed the ” National Football League (NFL) apparently found our new Colin Kaepernick–inspired ad—with its message of inclusion and respect—too daring and pressured FOX to snub our commercial.”

The activist group countered by releasing it themselves on Friday.

The commercial features “The Star Spangled Banner” being hummed in the background while various animals, including a fish and a snake, are seen “kneeling’ like Kaepernick, who is a vegan.

But PETA did not get the left’s praise as it may have expected. Instead, the organization was raked over the coals for everything from disrespecting America to being stupid enough to portray a “kneeling” fish and snake.

But PETA really felt the heat over its “tone deaf and insensitive” nod to Kaepernick.


Feminist media critic Anita Sarkeesian also called out PETA's "activism."

And PETA's attempts to put out the fire did not seem to help.

"Black people already feel like dogs having clean drinking water is more important than black people have clean drinking water," Erica Cobb, co-host of Daily Blast LIVE, said.

Michael Harriot, a senior writer for The Root, wrote that "PETA colonized the Black Lives Matter Movement; disrespected Colin Kaepernick's protest against injustice, and made a mockery of 400 years of systemic oppression by comparing Black lives to grizzly bears and bald eagles."


Frieda Powers


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