Super Bowl ad to honor Dallas man shot in home will spotlight ‘human cost of police brutality’, lawyer says

. (Photo by Stewart F. House/Getty Images)

Botham Jean was the man who was fatally shot in his own home after former Dallas Police Department officer Amber Guyger claims she entered the wrong apartment by accident. It was a case that captivated the nation and drew anger from all sides, especially those who say it supports claims of police brutality against people of color.

Despite the seemingly-final and infamous hug between Guyger and Jean’s brother following her 10-year conviction, it would appear that the matter is not over. The family’s lawyer announced that a public service announcement will be aired during the Super Bowl this year regarding the “human cost of police brutality.”

The ad is being billed as a PSA and was a collaborative effort between Jean family’s foundation and the NFL. It was produced by rapper Jay-Z’s company Roc Nation and according to Jean family’s attorney Lee Merritt, will reflect Jean’s life legacy and put emphasis on the way he died.


“It’s important for them, for people to understand that although he was killed, his legacy lives on,” Merritt said to The Dallas Morning News. “He continues to influence the world. … The impact that he made on people in his 26 years continues to have ripple effects today.”

Merritt also touched on the Colin Kaepernick controversy, and how he believes the NFL should allow their players to protest police brutality freely.

“Since then, the NFL has worked to see what they could do to try to right their wrongs,” he continued. “This isn’t the compromise that I was hoping for. I was hoping that the players would be released to resume their on-the-field protest. But this is a step in the right direction.”

While the Jean family was hesitant to work on the ad at first, they are ultimately happy with the production of the PSA.

“What I hope to see happening is that our black boys are not seen as a threat,” says Allison Jean, Botham’s mother.

According to Merritt, Roc Nation is also reaching out to the families of O’Shae Terry and Atatiana Jefferson about producing similar PSAs on their lives and tragic deaths, all at the hands of the police.

Terry was shot in September 2018 by Arlington Officer Bau Tran at a traffic stop. Tran would go on to be indicted on charges of criminally negligent homicide.

More from CBS News:

Tran shot Terry on Sept. 1 after another officer pulled the Forest Hill resident over on a registration violation. The officer told Terry she smelled marijuana and would need to search the vehicle, the Dallas Morning News reported. Body cam video shows Tran stays near the vehicle’s passenger side door as the other officer goes back to her squad car.

After talking for several minutes, the footage shows Tran grabbing the passenger-side window of the SUV Terry was driving as it begins to roll up, yelling “Hey, stop!” Tran steps onto the vehicle’s running board as it started to move, points his gun into the SUV and fires multiple shots. Terry later died at a hospital. The paper reported he had been shot four times.

Jefferson was shot to death by former Fort Worth police officer Aaron Dean while babysitting her young nephew in October 2019. According to reports, the officer failed to identify himself and fired at Jefferson seconds after demanding she put her hands up. He resigned from the force and was indicted on murder charges.

More from NBC News:

Body camera footage shows the perspective of the officer outside the home, peering inside a window using a flashlight, spotting someone inside standing near a window and telling her, “Put your hands up — show me your hands,” before shooting seconds later. At no point does he identify himself as an officer.

Fort Worth police say one shot was fired.

Officers entered the home and began providing emergency medical care to the woman, but she was pronounced dead, police said.


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