(Disclaimer: Patriot Penguin advertises on BizPacReview.com and offering a 20% discount to BPR readers with code BPR2019)
First, it was Procter & Gamble. Then it was Nike and Starbucks. And now it’s Chick-fil-A. Time and time again, once-celebrated brands keep going “woke,” either because they genuinely believe doing so will earn them more profits, or because they’re frightened of the left.
In the process, they invariably wind up hurting their own brands and losing boatloads of customers. But in doing so, they inadvertently create an opening for those entrepreneurial conservatives who’d like to earn a profit by selling goods to people who share their values and beliefs.
Entrepreneurial conservatives like the duo known as Matt and Joe, two guys who’ve launched their own greeting card company geared solely for conservatives with a great sense of humor.
Earlier in the year, we launched a DTC line of politically themed greeting cards. They’ve been selling very well for holidays. The non-stop TV coverage of impeachment helping. 2/2 https://t.co/aDnoKhSNsb pic.twitter.com/KTIhuTZDpL
— Joe Clements (@JoePClements) November 18, 2019
“Patriot Penguin is part of a growing trend of direct-to-consumer brands who sell to audiences based on political leaning,” the duo said in a statement to BizPac Review. “As mega-brands like Nike and Procter & Gamble have embraced progressive values, they’ve opened a door to businesses selling to consumers with conservatives values.”
After all, what’s good for the goose ought to be good for the gander, no?
And since 95 percent of all registered Republicans reportedly support President Donald Trump, the duo has made the president a central feature of their greetings cards.
“Millions of conservatives out there are looking for cards that are witty, satirical, blunt, and funny but are limited with options that are too sentimental, too cheesy, or too catered to the average liberal,” the duo added.
“We’re breaking boundaries and pushing the envelope to speak to our conservative fans by bringing internet memes to life as high-quality, printed in America greeting cards.”
When it comes to catering products for America’s frequently dismissed and maligned conservative majority — i.e., the “Silent Majority” — Patriot Penguin isn’t alone.
Five years ago, a group of armed forces veterans formed an obscure coffee company called the Black Rifle Coffee Company. Two years later, the company rose to national prominence thanks to the “woke” activities of its name-brand competitors.
Flashback to January of 2017, when Starbucks announced plans to hire 10,000 refugees. This enraged conservatives. In response, BRCC announced plans to hire 10,000 veterans. This, on the other hand, pleased conservatives aplenty.
“Hipsterbucks brews burnt, bulls— coffee and they add a bunch of sugar, foam, cream and sprinkle a side of other bulls— on the top to mask the taste of S—,” Black Rifle Coffee reportedly wrote in a since-deleted blog post about Starbucks’ tilt to the left.
“Mixed into each cup comes a convoluted ingredient of anti-American and anti-constitutionalism fluff that has seemed to further the entitlement of the millennial generation.”
Now fast-forward to November of that year, when Keurig made the business-shattering decision of kowtowing to left-wing hate mobs and pulling its advertising from celebrated Fox News host Sean Hannity’s program.
Thanks in part to BRCC’s previous actions — not to mention its unrepentantly pro-America, pro-guns, pro-Trump views — conservatives began flocking to the brand in droves. Included among them was the president’s own son:
— Donald Trump Jr. (@DonaldJTrumpJr) November 13, 2017
And the rest is history.
It’s this same brand of patriotism that Matt and Joe hope to tap into.
“Patriot Penguin is a new conservative, Tallahassee-based gift brand. Think of it as Hallmark for people who love freedom, humor and America,” they said.
And boy, do they and their team love all three, particularly humor.
“We realized that it was impossible to find unique, humorous, and interesting greeting cards to give on those occasions when a card is necessary. Everything we found on store shelves were just, well…blah,” Patriot Penguin’s company “About” page reads.
“We all had experience in the conservative digital media space and thought, ‘why can’t we find cards that are as witty as the memes we see floating around the internet that you really want to share with your friends?’ So, late last year, we pooled our money and founded Patriot Penguin to fulfill our mission of making card giving feel like telling a good joke or sharing an on-point internet meme.”
It turns out that the company’s team — including presumably Matt and Joe — are “digital media experts with experience in conservative elections and issues.”
It’s obvious that the team learned the right lesson: while the willingness of name brand companies to capitulate to the demands of left-wing extremists is disappointing, it’s also a veritable blessing in disguise.
It’s a blessing in disguise for those entrepreneurial conservatives with not only the grit and ingenuity needed to produce innovative products but also the cleverness needed to connect with America’s overwhelming conservative majority.
Cleverness such as this:
— Black Rifle Coffee (@blckriflecoffee) April 5, 2019
And of course this:
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