An attempt by the fast-food chain Burger King to capitalize on pro-Trump rapper Kanye West’s new Christian album failed so badly it almost hurts.
“But should I care?” you might ask.
Because first of all, the album, “Jesus is King,” boasts not only a clear-cut Christian theme but even a shout-out to what is arguably every Christian’s favorite restaurant, Chick-fil-A.
In a song entitled “Closed on Sunday,” the rapper sings, “Closed on Sunday, you’re my Chick-fil-A … hold the selfies, put the ’Gram away, get your family, y’all hold hands and pray, when you got daughters, always keep ’em safe, watch out for vipers, don’t let them indoctrinate, closed on Sunday, you my Chick-fil-A.”
As a restaurant chain owned by a devout Christian family, Chick-fil-A closes shop on Sunday to allow employees a chance “to rest and worship.”
“Our founder, Truett Cathy, made the decision to close on Sundays in 1946 when he opened his first restaurant in Hapeville, Georgia,” Chick-fil-A’s website reads.
“Having worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose – a practice we uphold today.”
That West would give a shout-out to this age-old tradition has earned him oodles of praise from Christians and Christian conservatives alike. But conversely, it’s also triggered a mix of rage, mockery, and stupidity from secularists.
Not to mention an extraordinarily unsuccessful attempt by Burger King to capitalize on West’s shout-out to Chick-fil-A by throwing shade on its Sunday tradition.
open on sunday
— Burger Town (@BurgerKing) October 25, 2019
As of Sunday morning, the tweet boasted a lopsided ratio of just 387 retweets to 638 comments, most of them brimming with scathing disapproval.
With the state of the world today. Maybe more businesses should show respect like Chik-fil-A, Marriott, Mary Kay, Trijicon, and Curves. Is that why Chik-fil-A ranks #1 vs. BK at #14 in consumer satisfaction?
— mltcjl76 (@mltcjl76) October 26, 2019
And Chick-fil-a still out sells Burger King with a 6 day week @BurgerKing
— Marc Crouse (@MarcCrouse) October 26, 2019
We could go to Burger King on Sunday… but then we’d have to eat Burger King… ?
You have nothing on Chick fil-a. This tweet is just a pathetic attempt to stay relevant.
— Alex ?? (@SoCal4Trump) October 27, 2019
Because God and family aren’t as important as the almighty dollar.
— Terry (@BamaMom36) October 27, 2019
Open Sunday, with over 7 times as many restaurants (roughly 17,000 vs. 2000) as Chick-Fil-A, yet can only manage double the revenue (roughly $20 billion vs. $10 billion)? What’s up with that? And they just serve chicken! I wouldn’t brag, BK.
— Jon Quittschreiber (@flyboyjq) October 27, 2019
So is the dumpster, but i’d hit up the dumpster before goin’ to bk
— noop (@noopstac) October 27, 2019
— Roger Martin (@RogMar30) October 26, 2019
— Kerry Cox (@KerryMCox) October 27, 2019
so what you are saying is you value profit over employees. Chick-fil-A is closed on Sundays so their employees can have family time but you are open.. way to step in it
— Johnny The MagaVet (@JMagavet) October 27, 2019
Nice try, though, Burger King.
To be fair, the restaurant’s cheeky tweet wasn’t really disrespectful; it was just sassy. For the genuinely hateful stuff, you gotta turn to left-wingers, of course.
According to left-wing artist Tony Posnanski, for instance, the album is “embarrassing” and West’s tribute to Chick-fil-A is “s–t.”
See this and other criticism below (*Language warning):
The Kanye album is straight up embarrassing.
What the fuck with that Closed On Sunday shit.
— Tony Posnanski (@tonyposnanski) October 25, 2019
Kanye’s “Closed on Sunday” is one of the most reactionary things ever injected into the mainstream of American culture. I love it.
— Sohrab Ahmari (@SohrabAhmari) October 26, 2019
As soon as I heard “closed on Sunday…. You my chick fil a.” I turned off Kanye’s shit. pic.twitter.com/kjBmnJMQuD
— Wellington Boyce (@WellieBoyce) October 25, 2019
However, it appears the critics are few and far between.
When Kanye said “closed on Sunday you my Chick-fil-A” a single tear rolled down my cheek
— Ricky (@MattMaeson) October 25, 2019
Closed on Sunday.
You my Chick-fil-A.
You my #1.
With the lemonade.
Thanks be to God.
[It’s actually a great song, the CFA cheesiness aside].
— Casey Mattox (@CaseyMattox_) October 27, 2019
Closed on Sunday… you’re my Chick-fil-A
— timthetatman (@timthetatman) October 27, 2019
I’ll be honest. When I started the Christian music challenge I never thought I’d listen to another Kanye song lol. This album goes crazy! “God is” & “Closed on Sunday” are TRUTH SPEAKERS!
— Ryan Switzer (@Switz) October 26, 2019
— Ruslan ? (@RuslanKD) October 25, 2019
Closed on Sunday, you my chick-fil-a. I really felt that one Kanye
— Kidbehindacamera (@Lyricoldrap) October 25, 2019
Kanye: closed on sunday, you my chick-fil-a, you’re my number one, with the lemonade
— Complex Music (@ComplexMusic) October 25, 2019
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