Chris White, DCNF
Ace Hardware decided to continue advertising on Laura Ingraham’s Fox News program after initially caving to a boycott targeting the conservative host.
An Ace spokeswoman backtracked Thursday on an April 5 statement the company made, announcing the initial decision to cut advertising from the “Ingraham Angle.”
“The information we had at the time of the initial request was incomplete, and we apologize for that,” the spokeswoman told The Wrap in an email. The company has not “altered our current media schedule,” she said, adding Ace “regularly reviews our media strategy.”
Ace was singing a different tune in a statement announcing its initial decision to pull ads. “I can confirm that we do not have any plans to nationally advertise on Ingraham’s show in the future,” the same spokeswoman told TheWrap on April 5.
Ace’s decision to reverse course is the first time a company has publicly resumed advertising on Ingraham’s program after cutting loose its support after her comments on Parkland high school shooting survivor David Hogg.
She apologized in an April 9 tweet for mocking Hogg’s failure to get acceptedto colleges. Hogg and others at Parkland teamed up with online outlet Media Matters to push advertisers to boycott Ingraham’s show.