NFL offers a payoff to make up for its sins! Smart move that helps vets, or too little, too late?

After deciding they want to let the inmates run the prison, the NFL is headed on a perhaps-irreversible downward spiral.

As a form of damage control, the NFL has come up with a PR stunt that’s unlikely to win back many fans but sure to cost them millions of dollars–all while helping our vets!

The NFL has rolled out a new hashtag,#SaluteToService. and pledges to donate $5 to military charities for every tweet containing the hashtag.

Every year, the NFL awards a Salute to Service award to league members–be they coaches, players, personnel, or alumni–who have demonstrated a commitment to honoring the military community.

The league simultaneously raises money to donate to various groups supporting active duty service members and veterans. Since 2011, over $17 million has been raised for military nonprofits via Salute to Service.

This marks the first year for the #SalutetoService hashtag, which comes about at a time when the NFL is facing immense backlash from its own fans due to the controversial national anthem protests.

The response to the campaign has been huge.

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Recipients of Salute to Service funds include:

Pat Tillman Foundation. Named for Arizona Cardinals safety who was killed while serving as a US Army Ranger in Afghanistan in 2004, the Pat Tillman Foundation runs the Tillman scholar program, which awards vets, active-duty service members, and military spouses with educational scholarships and networking opportunities.

TAPS (Tragedy Assistance Program for Survivors), which provides assistance to families of the fallen.

Wounded Warrior Project, a nonprofit that provides wounded veterans with resources to help them recover and find success.

Tuesday’s Children, an organization dedicated to providing long-term support to people and communities impacted by terrorism, including $200,000 mentoring program for youth who lost a parent serving in the military.

Among the nominees for this year’s Salute to Service award are Cardinals defensive end Frostee Rucker, Falcons wide receiver Andre Roberts, and Ravens head coach John Harbaugh.

Fans disgruntled over the NFL’s permission of the national anthem-kneeling aren’t letting the league off the hook.

But many are choosing to help veterans by supporting the campaign while continuing to boycott the NFL.

Why not? It’s a great way to make the NFL lose TWICE the money.

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