Krispy Kreme scrambles with an apology after doughnut box message causes major backlash

A Smyrna, Georgia law enforcement officer’s order for a box of Krispy Kreme doughnuts came with something extra that he didn’t expect — a message proclaiming that “Black Lives Matter,” and now the store is scrambling to make things right.

Former Smyrna Police Department employee Daniel Barnes gave the pro-law enforcement publication Blue Lives Matter the skinny.

The incident also made its way to social media.

The North Carolina-based company issued an immediate, albeit lackluster apology.

After we were notified yesterday that an officer from the Smyrna Police Department (GA,US) received a box of doughnuts that had writing on it from one of our shops, we moved quickly to investigate the matter and take appropriate action. As a company, we value both our customers and employees and respect all viewpoints. The experience did not live up to these high standards we set for ourselves. We have offered our sincere apologies to the Smyrna Police Department and addressed the matter at the shop. Furthermore, we will use this opportunity to train the staff at all of our US shops to reinforce mutual respect between employees and customers. We will continue to take any and all steps to uphold our company standard welcoming all guests to the joy that Krispy Kreme Doughnuts aspires to every day. As a matter of policy and consistent with our practice, we do not comment on individual personnel matters.


The Black Lives Matter movement grew out of several myths that arose out of the shooting death of Michael Brown by Ferguson, Missouri police officer Darren Wilson.

The first myth was Wilson’s use of deadly force was inappropriate. He was cleared of all charges by both a St. Louis grand jury and a U.S. Justice Department investigation.

The second myth was that Brown shouted “Don’t shoot” as he approached the officer with his hands up. That was found to be a lie — nonetheless, “Hands up, don’t shoot” continues to be a mantra of the BLM movement.

One person suggested that the scribbling on the box may not have been the only surprise awaiting the officer.

As the “Hands up, don’t shoot” myth is repeated, more and more law enforcement officers’ lives come to an end.

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