Donald Trump’s digital tech expert is being credited with helping find and turn out voters who propelled the Republican nominee to victory on Election Day.
In his first-ever television interview, the former digital director for Trump’s campaign explained to Fox News’ Megyn Kelly that the “data operation” in place made the difference in the successful campaign.
“For the first time in history” the data operation ran everything from buying television advertising to knowing where the campaign was on the ground, Brad Parscale said Tuesday in an exclusive interview on “The Kelly File.”
Having the data allowed the campaign to focus on “persuadable targets” and undecided voters, building models based on live calls, web tracking and web surveys.
Parscale cited states like Pennsylvania and Michigan where data revealed that Trump could do well, despite what polls were indicating.
“We started to see that move our direction,” Parscale said. “And by the Friday before the election, I had predicted that we were going to win 305 electoral votes.”
“The data doesn’t lie, and that’s the beauty about data,” he added.
Parscale, who had previously worked on the real estate website for Ivanka and Eric Trump, was not seeking a job in the new Trump administration.
“I never was a politico. That wasn’t my goal,” he said. “My goal is to be a megaphone for people, for businesses, for candidates.”
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