Beauty products giant Dove is facing calls for a boycott after it partnered with a morbidly obese Black Lives Matter activist and hate hoaxer who wrecked a white University of Virginia student’s life over a “racist” comment that she later acknowledged was “misheard” in the latest example of a major corporate brand that has been burned by wokeness.
Apparently, the geniuses in Dove’s marketing department were unaware of the backlash that cost Bud Light and Target billions of dollars in market value earlier this year when they rolled out Zyahna Bryant for a “fat liberation” campaign despite her history of making false racial accusations.
Zyahna Bryant ruined a white girl’s life over a non-existent remark
Dove just did a brand partnership with her to support “fat liberation” pic.twitter.com/7mgaOuXQco
— End Wokeness (@EndWokeness) September 14, 2023
It didn’t take long before outrage over the brand’s choice of ambassadors drew outrage from consumers with calls to #BoycottDove along with other products owned by UK-based parent company Unilever.
These are all the companies that Dove’s parent company Unilever owns pic.twitter.com/XI960PlC2L
— National Conservative (@NatCon2022) September 14, 2023
Images have already been posted to social media showing Dove products that have been discarded in the trash as the buzz continues to build about the boycott.
“After hearing that Dove Beauty chose Zyahna Bryant – who ruined Morgan Bettinger’s life – for their “fat acceptance ambassador”, THIS lifelong large lady & now former Dove customer tossed out the last three bars of Dove product she will EVER buy. I have written to Unilever, too,” wrote one X user.
After hearing that Dove Beauty chose Zyahna Bryant – who ruined Morgan Bettinger’s life – for their “fat acceptance ambassador”, THIS lifelong large lady & now former Dove customer tossed out the last three bars of Dove product she will EVER buy. I have written to Unilever, too. pic.twitter.com/y3wbMXQ934
— Carole Thorpe (@CThorpeCville) September 14, 2023
More reactions from angry consumers poured out on the platform formerly known as Twitter.
Hello patriots Dove Beauty Products hired racist BLM activist Zyahna Bryant as a spokesperson. Bryant while at The University of Virginia completely destroyed Morgan Bettinger’s life over a lie during the George Floyd Riots. Bettinger was getting threats and was in fear for her… pic.twitter.com/fPf9uuBjYf
— Matthew Nichol (@MatthewNichol5) September 14, 2023
This woman put another UVA student through hell, and it was all a woke lie. Shame on Dove for hiring her. Worse than Dylan Mulvaney.#BoycottDove
Dove partners with BLM activist accused of wrongly getting white student expelled to promote ‘fat liberation’…
— Scott C. Johnston (@SJohnston60) September 14, 2023
More reactions from X users:
— Lu (@UnknownCaller4U) September 15, 2023
Guess I’ve bought my last bar of Dove soap.
— Erik Kloeppel (@Lurchgs) September 15, 2023
#BoycottDove Purchased some Dove stuff this morning and just returned it to the store.
— LucyForFreedom (@TammyLouFreedom) September 14, 2023
@Dove management has gone completely woke, by promoting this image of gross obesity as emblematic of its customers’ deepest hopes for beauty through using their product. #insane #gowokegobroke #boycottDove https://t.co/rN7UMdvGHf
— Jake Dodge (@JakeDodge17) September 14, 2023
— Wokely Correct Comics (@WokelyCorrect) September 14, 2023
— The Based Mother (née Elena) (@TheBasedMother) September 14, 2023
— Sam Barrow (@SammyBarrow32) September 14, 2023
— Al (@Al1492) September 14, 2023
The Dove “fat liberation” poster gal even caught the attention of X user Elon Musk.
— Elon Musk (@elonmusk) September 14, 2023
Bryant, who from the looks of her tips the scales at 300+ pounds, couldn’t be a more offensive spokesperson for her false claims about fellow UVA student Morgan Bettinger whom she accused of telling a dump truck driver that Black Lives Matter protesters would make “good f–king speed bumps” during the 2020 George Floyd “summer of love” when it was open season on white people with the full sanctioning of the media, politicians, professional sports leagues and corporate America.
The plus-sized fibber eventually recanted her false accusation, lamely explaining that she “misheard” the conversation but not before Bettinger was doxxed and subjected to vicious attacks that traumatized her and upended her life while Bryant was rewarded with attention and the partnership with Dove.
— BPR based (@DumpstrFireNews) September 14, 2023
“My belief is that we should be centering the voices and experiences of the most marginalized people and communities at all times,” Bryant said in a social media post touting her Dove partnership. “So when I think about what fat liberation looks like to me, I think about centering the voices of those who live in and who maneuver through spaces and institutions in a fat body.”
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