Finger-lickin’ BAD! KFC promo tells Germans to mark Kristallnacht with crispy chicken

KFC was sent scrambling last week when a push notification was sent out to its app users in Germany promoting a crispy chicken product as a way to commemorate Kristallnacht.

For those not schooled on their history, Kristallnacht, or The Night of the Broke Glass, was the night in 1938 when Nazis openly attacked and plundered synagogues, Jewish-owned businesses and Jewish homes — this was widely seen as the start of the Holocaust.

“It’s memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!,” the notification read, according to a translation from the BBC.

KFC sent out an all-caps alert within an hour that was billed as “a retraction of sorts,” by CBS News. The alert stated: “SORRY, WE MADE A MISTAKE.”

David Sugarman, who identifies himself in his Twitter profile as the director of public affairs for the Board of Deputies of British Jews, called attention to the “absolutely hideous” promotion.

“In a successful attempt to outdo Brewdog in the ‘Worst Marketing Blunder of the month’ stakes, KFC Germany reportedly sent out a push notification offering customers special chicken deals for Kristallnacht, before sending out another message apologising. Absolutely hideous,” he tweeted.

As you might suspect, the story drew plenty of attention on social media from people having trouble fathoming how on earth such a mistake could be made.

Here’s a quick sampling of responses to the story from Twitter:

Republished with permission from American Wire News Service.


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