New ‘Let’s Go Brandon’ store opens in Massachusetts, with LGB swag all the rage for the holidays

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A Massachusetts entrepreneur is attempting to make bank off an incredibly popular anti-President Biden slogan, according to a local report.

A “Let’s Go Brandon Store” has opened in North Attleboro, a city located southwest of Boston near the Rhode Island state line, WJAR reported, adding that the shop will sell items with the slogan including hats, shirts, and signs.

The slogan stems from an early October interview featuring NASCAR driver Brandon Brown and NBC Sports reporter Kelli Stavast at the Talladega Superspeedway in Alabama after Brown won his first Xfinity Series race. In a video clip of the interview, the reporter suggested that the crowd behind the driver was chanting, “Let’s Go, Brandon!” when in reality they were shouting, “F**k Joe Biden!”

Since then, the two phrases have become intertwined, with the cleaner version often used as a substitute for the more vulgar slogan, the latter of which began to be chanted at college football games early in the season, as well as other venues.

In early November, NASCAR President Steve Phelps said the motorsports franchise did not want to be associated with political issues or parties “on the left or the right.”

Also, he made clear NASCAR planned to take legal action against anyone or any entity tying the phrase to the franchise’s trademarked logo and merchandise. His warning came after retired MLB star Lenny Dykstra posted on Twitter a photo of a man who was eating breakfast at a New Jersey hotel dressed in a black t-shirt emblazoned with “Let’s Go, Brandon” that included the sport’s trademarked colored bars. Underneath the slogan in parentheses were the letters “FJB,” which are the initials of the more vulgar version of the slogan.

“We will pursue whoever (is using logos) and get that stuff,” Phelps said during a press conference at Phoenix Raceway. “That’s not OK. It’s not OK that you’re using our trademarks illegally, regardless of whether we agree with what the position is.”

“It’s an unfortunate situation and I feel for Brandon, I feel for Kelli,” Phelps said of the incident at Talladega Superspeedway that got the entire Let’s Go, Brandon meme started. “I think, unfortunately, it speaks to the state of where we are as a country. We do not want to associate ourselves with politics, the left or the right.”

Politicians have also latched onto the cleaner version when making political statements against the president.

For instance, in late October, Texas GOP Attorney General Ken Paxton used the phrase when he announced that his state would join Missouri to file a lawsuit against the Biden administration’s immigration policies. He told a cheering crowd that he wanted to say to the president, “Let’s go, Brandon! We’ll see you in court.”

“Well, thank you all for coming. As you can see we’re in El Paso, a great city in Texas with the border wall behind us and the attorney general of Missouri, Eric Schmidt, he’s a good friend of mine, he’s come down to announce with us — and I’m going to let him say his own words — that we will be filing a lawsuit against the Biden administration as it relates to building this wall,” Paxton noted.

“And so, we’re having to spend a lot of money on health care, on law enforcement, on other types of programs for people that coming to our state that we were not anticipating, and obviously we’re not getting help from the federal government and we’re also having to spend a lot of money on border security,” Paxton continued.

“And so, I just want to finish my comments —and then I’ll let Eric say what he’s going to say — and just say to the President of the United States, ‘Let’s go, Brandon, we’ll see you in court,'” he added.

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Jon Dougherty

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