Whole Foods accidentally stomped on a cultural hornet’s nest in an attempt to connect with the black community by hanging a woke banner proclaiming that they are anti-racist.
A social media user posted a tweet showing the high-end grocery store with a sign that read, “Racism has no place here. We support the black community.”
The food chain was mocked mercilessly on social media for its lame political correctness and its craven pandering on race.
The user’s comment pretty much says it all, “This sh*t is deranged.”
This shit is deranged pic.twitter.com/sGU8pMMCoX
— crown fried's finest (@mersrulesworld_) September 27, 2021
Another user pointed to the hypocrisy of the store, “In 2020 a group of Whole Foods employees wore shirts with the phrase “racism has no place here” and were told to change their shirts or go home. Fast forward to today Whole Foods, a grocery store that (to my knowledge) has no stores in predominantly Black spaces has this up.”
In 2020 a group of Whole Foods employees wore shirts with the phrase "racism has no place here" and were told to change their shirts or go home.
Fast forward to today Whole Foods, a grocery store that (to my knowledge) has no stores in predominantly Black spaces has this up. pic.twitter.com/rQC7HTZ2py
— L E F T, PhD ⚫️ (@LeftSentThis) September 29, 2021
That was just the beginning of an avalanche of criticism and ridicule aimed at Whole Foods’ anti-racist message while not locating stores in predominantly black neighborhoods.
In July of 2020, over a dozen employees at Whole Foods stores in four states claimed in a class-action lawsuit that the company retaliated against them for wearing the Black Lives Matters apparel according to the New York Times.
Fourteen employees at stores located in California, Massachusetts, New Hampshire, and Washington State, claim that the company drew the line at Black Lives Matter masks, apparel, and pins. A class-action lawsuit contends that the workers were sent home without pay, subjected to “corrective” discipline, and were threatened with losing their jobs for refusing to remove the items.
During that same time period, a Whole Foods store reportedly prohibited a group of its employees from wearing shirts printed with the phrase “racism has no place here” which is exactly what the current banner says.
In Portland, OR, Whole Foods workers also walked off the job in solidarity with an employee who insisted on wearing an unauthorized, hand-made “racism has no place here” button. The employee pointed out, “The words on his button are also printed on banners that Whole Foods Market has hung in its stores and printed on its website.”
Ironically, Whole Foods has used the phrase “racism has no place here” in its own marketing materials in connection with the Black Lives Matter movement, according to Business Insider.
The pricey food outlet was hammered on social media on one hand while getting a little support on the other:
If you got Whole Foods in your neighborhood I know your rent high asf. They know good and well they’ll never step foot in a black neighborhood pic.twitter.com/vpqPTkcT07
— ny. (@misseverywhereg) September 29, 2021
That time Whole Foods told me I couldn’t wear BLM mask to work pic.twitter.com/2hGrWPdxRK
— AngeLaLa (@seriouscurvz) September 28, 2021
— CRT ate my hamster 🐹 (@dopeypolitics) September 28, 2021
Oh, look! I zoomed in and … pic.twitter.com/3LKNTRGOma
— 𝚂𝚘𝚞𝚝𝚑𝚙𝚊𝚠🚬𝚂𝚞𝚙𝚛𝚎𝚖𝚊𝚌𝚒𝚜𝚝 (@ssimilated) September 29, 2021
If you gotta say you support black people… you dont 😭
— jp (@mvjaden) September 28, 2021
In NYC, the Whole Foods I frequented were mostly POC employees. I know for a fact that the wages are competitive, and I was told by an employee that they have a great scholarship program that reimburses them every semester they pass 🤷🏾♀️ that’s pretty supportive.
— Nya (@wholeheartily) September 29, 2021
Stores only do this so they won’t be looted when 💩 hits the fan lol i remember when Macy’s did this too
— Scroll – Comment – Mute – Repeat (@StaciBaybie) September 28, 2021
I wonder what happened that made them have to put that sign up 🤔
— City Relentless (@RelentlessCity) September 28, 2021
Literally the poster child harbinger of gentrification
— Necromancing the Stone (@BakuninsStick) September 28, 2021
there’s one close to me in a moreso mixed area, but has mostly poc workers mainly black…im truly shocked but the one by me is pretty cool everybody is respectful and neat
— Bey is the STANDARD🐝 (@GibbsKeshaun) September 28, 2021
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