Florida Governor Ron DeSantis sent a strong message to “woke” corporations that promote discrimination against Israel by announcing that the parent company for Ben & Jerry’s ice cream has been added to the state’s list of “scrutinized companies” that engage in economic warfare against America’s critical Middle East ally.
On Tuesday, DeSantis served up the news that London-based Unilever was put on notice by the State Board of Administration, giving the multinational corporation 90 days to reverse its position on halting product sales in Israel’s West Bank settlement areas or face action that would result in Florida prohibiting investments and contracting with the Fortune 500 company and its subsidiaries.
The Sunshine State Republican issued a statement blasting the “woke corporate ideologues” and making it clear that there will be a serious price to pay for activism against Israel:
“As a matter of law and principle, the State of Florida will not tolerate discrimination against the State of Israel or the Israeli people,” said DeSantis, “By placing Ben & Jerry’s Fortune 500 parent company Unilever on our List of Scrutinized Companies that Boycott Israel, Florida is sending a message to corporate America that we will defend our strong relationship with the Jewish State. I will not stand idly by as woke corporate ideologues seek to boycott and divest from our ally, Israel.”
In addition to Ben & Jerry’s, Unilever’s other brands include Dove soap products, Hellmann’s mayonnaise, and Lipton teas.
Last month Ben & Jerry’s ignited a firestorm when they joined the efforts of the Palestinian-led Boycott, Divestment, Sanctions (BDS) movement that has spread from college campuses to corporate boardrooms and which has been championed by prominent liberals including Democrat Rep. Ilhan Omar despite criticism that it is anti-Semitic in nature.
— Ben & Jerry's (@benandjerrys) July 19, 2021
Vermont hippie ice cream millionaires Ben Cohen and Jerry Greenfield who are namesakes for the brand threw their support behind the company’s decision to cut off sales in the “occupied territories” in an op-ed published by the New York Times.
“While we no longer have any operational control of the company we founded in 1978, we’re proud of its action and believe it is on the right side of history,” wrote the duo. “In our view, ending the sales of ice cream in the occupied territories is one of the most important decisions the company has made in its 43-year history. It was especially brave of the company.”
Ben & Jerry’s has consistently promoted the values of the radical left with its products including “Colin Kaepernick’s Change the Whirled,” a non-dairy product sold with proceeds going to the former NFL quarterback and SJW icon’s youth camps and the insurrectionist “Pecan Resist” to go along with their more traditional flavors.
The company’s decision to pull its products from the settlements comes amidst a rise in antisemitism that recently resulted in the unthinkable sight of members of the Jewish community being physically attacked on the streets of Joe Biden’s America after Israel acted to defend its citizens against a barrage of terrorist rocket attacks.
DeSantis has made it clear that companies that engage in what some would describe as economic terrorism against Israel will face serious consequences if they want to do business in Florida, and continues to demonstrate why he is seen by many as America’s best governor and a legitimate White House contender if former President Donald J. Trump chooses not to run again in 2024.
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