Business Insider writer Josh Barro was ripped on social media after he published a column this week ahead of Independence Day stating that “grilling is bad” and that Americans should avoid it.
His post, “Admit it” Grilling is Bad,” was published Thursday as, no doubt, tens of millions of Americans were preparing to engage in the beloved pastime or eat fare prepared on a grill.
“Who doesn’t like a backyard barbecue? Me, that’s who,” Barro declared. “There’s a reason you do most of your cooking inside: Grills are impossible to keep clean, they lack good temperature control, and they make worse food than what you can prepare in your kitchen.”
“Every time you grill, you’re putting your new food right on top of the burned old food from last time, so it crusts onto your new food. Ew,” wrote Barro, going on to cite “poor temperature control” as one of his concerns about cleanliness.
“Meats need to be seared to develop flavor. Grills do this, but not as well as a heavy skillet on a hot burner does, since the skillet contacts more of the meat’s surface area. But once you have achieved a sear, more high-heat cooking is just a way to toughen and dry out your meat,” he noted. “Indoor recipes involve strategies to avoid this.”
The columnist also lashed out at grill designs, claiming it is “stupid” that the heat comes from underneath the food, which then allows the grease to drip, leading to flare-ups. A broiler, meanwhile, is a “superior tool,” he claimed before going on to suggest that more Americans agree with him than are saying.
“You secretly agree with me about grilling,” Barro added. “You may talk a good game about how you like to grill, but where do you do most of your cooking? Almost surely in the kitchen, where cooking is easier and cleaner and produces more consistent results.”
Though the column was behind a paywall, Barro nonetheless took to Twitter to promote it, which led to a rash of pushback and mocking.
“Your grill is filthy, has poor temperature control, and for some idiot reason has the heating element *below* the food so fat drips into it and catches fire. There’s a better way to cook: In your kitchen,” he wrote.
Your grill is filthy, has poor temperature control, and for some idiot reason has the heating element *below* the food so fat drips into it and catches fire. There’s a better way to cook: In your kitchen. https://t.co/gvolhBOhRu
— Josh Barro (@jbarro) July 1, 2021
“I feel like I’m a professional at ignoring horrible takes. But I cannot ignore this. Maybe the worst take I’ve ever seen — on any subject. Grilling is awesome. Go away, kitchen guy,” Ian Rapoport, an insider reporter for the NFL Network, said in response.
“You clearly suck at smoking delicious meats. Let the brisket master show you how it’s done,” added conservative writer Beth Baumann, posting a picture of a brisket.
You clearly suck at smoking delicious meats. Let the brisket master show you how it’s done. pic.twitter.com/G9ktfGfOs1
— Beth Baumann (@eb454) July 1, 2021
“‘Quick, it’s one of the most popular grilling weekends of the year… someone write an article sh**ting on grilling for hate clicks!’ – Business insider editors,” wrote comedian and Washington Times columnist Tim Young.
“Talk to me when you can do this indoors, with all the wood smoke flavor,” another user wrote, posting a picture of what appears to be another brisket.
Talk to me when you can do this indoors, with all the wood smoke flavor pic.twitter.com/hTz9kCiUHn
— You Enjoy Myself (@WaipaheOkole) July 2, 2021
Warning: Strong language
— UltiMatt 👑 (@mattkg) July 1, 2021
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