Texas bakery ‘overwhelmed’ by support after rainbow-iced ‘Pride’ cookie draws scorn

While the jury in the court of public opinion is still out on whether a Christian baker must bake a cake for a same-sex marriage, a Texas bakery that baked a pro-LGBTQ cookie in honor of Pride Month is seeing a very different reception.

Because of the former scenario, the latter is now looked at in a whole other light.

Confections, a bakery in Lufkin, Texas, was initially hit with backlash after sharing an image of heart-shaped cookies topped with rainbow icing on its Facebook page.

The caption read: “More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.”

The following day, the bakery announced that it “lost a significant amount of followers because of a rainbow heart cookie we posted,” and that it had “received a very hateful message on our business page canceling a large order (5dz) of summer-themed cookies.”

“Today has been hard. Really hard,” the post opened. “My heart is heavy. Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods.”

On Friday, two later, the bakery left a number of posts reporting that they were “overwhelmed” by the favorable response.

“We are astonished at your generosity of heart. The line is wrapped around the street since we opened,” one post read, noting that they will be closing an hour early so they can start baking in preparation for the next day’s business.

“We will be OPEN SATURDAY 11-2 with more of everything, including the rainbow heart that started it all,” the bakery added.

They also included a photo, along with the caption: “We are overwhelmed. This was taken around noon today and sent to us by a sweet customer. Thank you.”

For all the negative press Texas receives from the liberal media, which is always eager to push a racist, bigoted narrative about the Republican-run state, the support for the business was remarkable — all of which proves that folks shouldn’t believe everything the media tells them.

On Thursday, Confections posted about “an amazing outpouring of support,” with those looking to donate money being steered to local animal shelters.

“We’ve had a lot of people wanting to donate money to our shop in the name of kindness, and we appreciate the gesture so much! But. We can’t take y’all’s money like that, but if you would like to donate to one of our local shelters or rescues, that would be so amazing!”

The post, which opened with “WE LOVE OUR TRIBE SO MUCH!,” shared the names of several options, and closed out: “We’ve always had such faith in humanity, and y’all have just reconfirmed the ABSOLUTE BEAUTY in human nature.”

Turns out, the small business was unable to keep up with the demand, as seen in a post Saturday.

“We’ve sold out,” it read. “All this attention on our small business is very humbling. Makes me nervous! Those who know me (Dawn) know how shy I am. In the 11 years we’ve been open we’ve never seen anything quite like this.”

Quite a different reception than Colorado baker Jack Phillips encountered after he turned away a gay couple requesting a wedding cake — the Supreme Court granted Phillips a partial victory in 2018, ruling in his favor, but the conservative Christian baker still faces challenges to his religious beliefs.


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Tom Tillison


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