Newsmax host Bob Sellers walked out of a live on-air interview on Tuesday with MyPillow CEO Mike Lindell ostensibly because Lindell kept addressing election fraud when the segment was supposed to be about cancel-culture. On Wednesday, Sellers apologized on the air and stated that Newsmax and Lindell are friends, and it was just a misunderstanding. The media called it groveling on Sellers’ part.
The incident occurred as Lindell and Sellers went back and forth over election fraud. Lindell kept revisiting the Dominion Voting Systems subject and Sellers kept insisting that there was no proof of election fraud as he tried to steer the conversation back to cancel-culture and Twitter. Newsmax has been threatened with a defamation lawsuit by Dominion and has kept away from the subject for legal reasons. Lindell is also facing litigation by Dominion.
Sellers asked his producers to stop the interview but they didn’t. He eventually walked off the set, upset that the exchange was not over cancel-culture as intended. Newsmax viewers were left with a confused Lindell and an empty chair. Lindell continued to make his point briefly with co-host Heather Childers and then the segment ended.
After Sellers walked out, viewers were not happy with the development, and rumors of a boycott began to surface. There were calls for the host to be fired. By Wednesday, Sellers had voiced a mea culpa on Newsmax and Lindell was back doing interviews on the network. Damage control was in full swing. The video of Sellers storming out of the interview has been viewed more than 10 million times according to Newsweek.
“If you watch ‘American Agenda’ yesterday, you may have seen something out of the ordinary happen during an interview with Mike Lindell, the CEO of MyPillow,” Sellers stated on-air. “Mike is a friend of this network, and we were supposed to discuss Twitter’s decision to ban him and the impacts of cancel culture on his business.”
“But there was some confusion and Mike thought that we were to talk about vote fraud in the recent election. It’s a topic we have covered extensively on Newsmax. I was frustrated that we couldn’t focus on the current, very pressing issue of free speech and cancel culture and, in hindsight, there is no question that I could have handled the end of the interview differently,” Sellers said.
“At Newsmax, we seek out all points of view. Mike was back on Newsmax last night with Rob Schmidt on his show to continue the conversation about cancel culture and the censorship by social media. Mike also made clear he thinks Newsmax is ‘great’ — his words — and I can tell you he will continue to be an important guest on Newsmax. I think you’ll enjoy what Mike had to say last night, so here it is.”
The segment with Lindell was then played in its entirety.
Some on social media found it ironic that Lindell was there to talk about cancel-culture and in effect wound up being canceled.
I get the lawsuit aspect however anyone else see the irony that they want to talk to him about cancel culture and the reporter then tries to cancel the interview bc he gave his opinion?
He literally just demonstrated cancel culture in that interview 🤣🤣
— Eric In Falls Church (@EricInFC) February 2, 2021
Lindell is one of Newsmax’s biggest sponsors and he is wildly popular with their viewership. The colorful businessman is doubling down on his support of former President Trump and his claims of voter fraud even though he has been banned on social media and retail outlets are dropping his products.
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