‘Not down for this. At all’: Ticketmaster plan to verify purchase holders for virus or vaccine met with resistance

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With heavy-handed Democratic officials dictating who you can allow in your home, and for how long over the holidays, it’s safe to say that the coronavirus pandemic has changed much in America.

So much so that George Orwell’s “1984” is starting to look like a more appealing world than real-life America.


Ticket sales and distribution appear to be among the changes the country may see, should Ticketmaster enact a plan in the works that would require customers to verify that they’ve been vaccinated or have tested negative for coronavirus, 24 to 72 hours prior to the event they are purchasing a ticket for.

Ticketmaster is reportedly developing a new app called SmartEvent, which will issue digital tickets showing whether ticketholders have had a COVID-19 vaccine or tested negative for the virus leading up to the day of the scheduled event — the information would be stored with a third-party health care provider in compliance with HIPPA laws, according to Fox 29.

With Pfizer announcing this week a potential vaccine 90% effective in preventing the virus, the business of getting America back to normal business may be within grasp.

“As part of that preparation, Ticketmaster has been working on a framework for post-pandemic fan safety that uses smart phones to verify fans’ vaccination status or whether they’ve tested negative for the coronavirus within a 24 to 72 hour window,” Billboard reported.

“Many details of the plan, which is still in development phase, will rely on three separate components – the Ticketmaster digital ticket app, third party health information companies like CLEAR Health Pass or IBM’s Digital Health Pass and testing and vaccine distribution providers like Labcorp and the CVS Minute Clinic,” the article explained.

While details are still being worked out, but Billboard said that if a customer tested positive or didn’t take a test to verify their status, they would not be granted access to the event.

“We imagine there will be many third-party health care providers handling vetting – whether that is getting a vaccine, taking a test, or other methods of review and approval – which could then be linked via a digital ticket so everyone entering the event is verified. Ticketmaster’s goal is to provide enough flexibility and options that venues and fans have multiple paths to return to events,” said Ticketmaster President Mark Yovich.

The company reportedly would not store or have access to fans’ medical records and would only receive verification from a third-party source of whether a fan is cleared to attend an event.

The Food and Drug Administration must approve third-party providers delivering real-time vaccination results, but Yovich expects to see growth in a new COVID-19 technology sector.

“We’re already seeing many third-party health care providers prepare to handle the vetting — whether that is getting a vaccine, taking a test, or other methods of review and approval — which could then be linked via a digital ticket so everyone entering the event is verified,” Yovich told Billboard.

Here’s a quick sampling of responses to the story from Twitter:

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Tom Tillison


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